Start date: Wednesday 1 September 2021
Value: £75,000
Company size: SME
Cabinet Office (Government Digital Service)

WP1968 Recruitment of User Research Participants for the Digital Identity Programme

6 Incomplete applications

6 SME, 0 large

4 Completed applications

4 SME, 0 large

Important dates

Thursday 17 June 2021
Deadline for asking questions
Thursday 24 June 2021 at 11:59pm GMT
Closing date for applications
Thursday 1 July 2021 at 11:59pm GMT


Summary of the work
Providing research participants for user research for the Digital Identity Programme.
Research dates
September 2021, for 12 month. Possibility for 24 month contract, subject to Cabinet Office approvals
Organisation the work is for
Cabinet Office (Government Digital Service)
Budget range
We have maximum budget range of £75,000 (excluding VAT)

About the work

Early market engagement

About the research

Description of your participants
Descriptions of Participants can be found on in the document attached:
Assisted digital and accessibility requirements
Details of participants with Digital and accessible requirement can be found in document attached below:
Research plan
We are running multiple missions across a programme of work, each with roughly 1 or 2 week testing cycles for which these participants will be required. The number of concurrent missions running at any one point will likely change across the year and there will likely be ad-hoc testing requirements
Research location
Testing will take place remotely and in Government Digital Service office address:
The White Chapel Building, Whitechapel High Street, London, E1 8QS.
User research of participants may occasionally take place across other locations across UK. For example places like Manchester, Newcastle, Birmingham, Bristol, Cardiff, etc.
Access restrictions at location
Number of research rounds
Estimate around 75 round. There is no guarantee to the supplier of volume.
Number of participants a round
It is usually 6 participants per round but we would like to have the flexibility to occasionally ask for more or for less.
How often research will happen
We will have one round of research on average every 1 or 2 weeks, however this is variable. We will usually give at least 2 weeks notice for a commission, although it would be good if the supplier could provide participants with less notice than that.
Evening or weekend research

Additional information

Additional terms and conditions
All expenses must be pre-agreed with between the parties and must comply with the Cabinet Office (CO) Travel and Subsistence (T&S) Policy.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Demonstrate ability to recruit users for lab sessions
  • Demonstrate ability to recruit users for phone or remote interviews
  • Demonstrate ability to recruit users for field interviews (locations which could include someone's home)
  • Demonstrate ability to recruit users for quantitative studies (surveys)
  • Demonstrate ability to manage and deliver incentives, we will require you to provide incentives for the participants, by BACS only, not by cash.
  • Demonstrate ability to recruit participants which represent a wide geographic sample of the UK population
  • Demonstrate approach to recruit participants spread across socio-economic groups.
  • Demonstrate approach to recruit participants who have existing accounts with particular banks or online companies
  • Demonstrate ability to provide replacement participants at short notice should someone drop out
  • Demonstrate ability to recruit participants in Manchester and Bristol
  • Demonstrate ability to recruit participants as described in 'Description of your participants'
Nice-to-have skills and experience
  • Demonstrate ability to recruit participants in UK cities other than Manchester, Bristol and London
  • Demonstrate ability to recruit UK participants in European countries
  • Demonstrate ability to recruit specialist users

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Approach and ability to recruit general computer users
  • Approach and ability recruiting general computer users who have low level digital/online skills & confidence
  • Approach and ability to recruit participants with accessibility needs, including one user per round
  • Approach and ability to recruit participants with thin files
  • Approach and ability to recruit participants who do not have a valid UK photo ID (passport or driving licence)
  • Lead time required for recruits (shorter lead time preferable)
  • Ability to run multiple recruits at once
  • Ability to cover for no-shows
  • Ability to recruit in London, Manchester or Bristol
Additional assessment methods
Evaluation weighting

Technical competence






Questions asked by suppliers

1. Is this opportunity open to SMEs and those who’s never won any Digital Marketplace in the past?
WP1968 is open to SME and supplier's who have not won any opportunities previously
2. Can you please clarify what is meant by a specialist user? For example, is it a user of assistive technology or does it refer to a particular characteristic of a recruitment profile?
What we mean by a 'specialist user' is a user which uses 'assistive technology'
3. In terms of ‘Demonstrate ability to recruit UK participants in European countries’ which is identified as a nice to have skill and experience, can you please provide some further information as to the extent to which this profile will be a feature of the requirement.
We included this 'nice-to-have' because in the future, the Digital Identity programme might be interested in interoperating with similar schemes in other countries.

However at this stage this is speculative, we estimate there is a 20 - 30% likelihood we actually want to recruit this type of users.