Awarded to Fluxx Limited

Start date: Tuesday 31 January 2017
Value: £98,550
Company size: SME
Food Standards Agency

FSA519 - Food Standards Agency - Food Hygiene Rating Scheme (FHRS) Digital Assets

0 Incomplete applications

41 Completed applications

35 SME, 6 large

Important dates

Tuesday 22 November 2016
Deadline for asking questions
Tuesday 29 November 2016 at 11:59pm GMT
Closing date for applications
Tuesday 6 December 2016 at 11:59pm GMT


Summary of the work
We need a team to develop and design the assets business will need to display their food hygiene rating online.

The team will discover what platforms businesses use to sell food, explore the best ways to display their rating. Then design and develop draft assets while testing these with consumers.
Latest start date
Expected contract length
Organisation the work is for
Food Standards Agency
Budget range

About the work

Why the work is being done
At the FSA we want to empower people to play an active role when it comes to food. The Food Hygiene Rating Scheme (FHRS) helps consumers choose where to buy their food from. In Northern Ireland businesses will need to display their rating wherever they sell food, including online.

We need to translate the offline FHRS brand, and develop FHRS online display assets (in English and Welsh) that the public can recognise for the primary platforms where food businesses will need to display their rating.

Discovery and initial assets need to be completed by 31 March 2017.
Problem to be solved
Food businesses will be required to display their food hygiene rating on the platforms where food can be ordered, these include bespoke apps, websites and social media.

However, the current FHRS sticker and branding wasn't designed to be used online. We need to discover what platforms business' use to sell food, explore the best ways they can display their rating on these, and design and develop a set of draft consumer-focused FHRS assets.

The assets must be tested with consumers as they are designed and developed. Industry will then test these and we'll hold a formal consultation in Q1 2017/18.
Who the users are and what they need to do
As a business
I need to display my hygiene ratings across online platforms
so that consumers shopping online can see my hygiene rating

As a consumer
I need to easily see and understand the hygiene rating of a food business when I am buying food online or choosing where to eat out.
so that I can make informed choices about where to buy food safely"
Early market engagement
Any work that’s already been done
The designs draft assets should complement the existing FHRS brand.

We developed the first iteration of the FSA digital pattern library earlier this year (digital brand guidelines). This includes design of typography, accessible colours, icons, buttons and components.
Existing team
You will be working with the newly forming FSA Digital Team (currently 2 people), the FHRS policy team, and FSA Communications.
Current phase
Not applicable

Work setup

Address where the work will take place
Aviation House, 125 Kingway, London WC2B 6NH
Working arrangements
The supplier will be expected to work with businesses, consumers and FSA people.

Suppliers will be expected to work with us via an online collaborative platform (eg slack, google) and attend face-to-face meetings at the FSA office in London regularly, be involved in catch-up calls, organise and run user testing sessions, and present findings.

At some stages of the project it may be useful for the supplier and the FSA digital team to physically work together for close collaboration.
Security clearance

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Sound knowledge of how users access the internet, find and land on websites and purchase online (3%)
  • Experience of designing and developing recognisable and accessible digital assets that reflect a brand, while meeting user needs (consumers) and fits UI of third party-platforms (food businesses) (5%)
  • Experience of designing for multiple devices, platforms, resolutions and screen sizes, and understands the challenges. (4%)
  • Experience in delivering evidence-based research to inform a user-centred redesign, focused on external users’ needs, end-to-end user journeys, motivations and goals (3%)
  • Technical expertise of accessible front-end, UI and web development and responsive web design (HTML5/CSS/JS) (2%)
  • Experience of prototyping, testing and iterating with users. (2%)
  • Experience of working with stakeholders and industry partners to work out needs and online trends (1%)
Nice-to-have skills and experience
  • Experience of conformance to Level AA of the W3C WCAG2.0 accessibility standards (1%)
  • Experience of producing technical documentation and using GitHub (2%)
  • Proven successful development of back-end technologies, databases, developing APIs, meeting data standards (1%)
  • Experience in using robust metrics, analytics, search data and user feedback to define user behaviour and journeys (1%)

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • How the approach and technical solution will meet user needs (8%)
  • How the approach and and technical solution will meet our organisation's goal to ensure consumers have access to the information they need (7%)
  • Ability to meet the timeframe (5%)
  • How the supplier has identified risks and dependencies and offered approaches to manage them (5%)
  • Team structure and organisational makeup (5%)
  • Value for money of the proposed solution (5%)
Cultural fit criteria
  • Can work with clients with low technical expertise, from all parts of the food retail sector. (4%)
  • Experience of successful collaborative working as part of an multi-supplier agile delivery team, sharing knowledge and experience within the team (2%)
  • Take responsibility for their work (1%)
  • Able to challenge the status quo and use persuasion skills to achieve business buy-in (1%)
  • Have a no-blame culture and encourage people to learn from their mistakes (1%)
  • Bring agile mindset and principles into a developing organisation (1%)
Payment approach
Fixed price
Assessment methods
  • Written proposal
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. What should a supplier include in their written proposals and presentations?
in your written proposal and presentation please:

Tell us how you would research with food busineses to discover the platforms they use and their needs around displaying their food rating.

Tell us how you would design and develop the selection of assets to meet these needs, and these with consumers.

What approach will you be taking, what are the milestones, how will you deliver the findings of your research and the assets for us make available to industry in formal consultation.

Introduce us to the key members of the team
2. What is the scheduled date for the presentations for the three shortlisted suppliers?
Following evaluation of supplier's responses to evidence of skills and experience, the three highest scored suppliers will be invited to submit their written proposals by 17:00 on Wednesday 4th January 2017.

Suppliers will then be asked to present their written proposals to us - expected date of the presentations is Friday 6th January 2017 at Aviation House, London.

The presentations are likely to last for about 1.5 hours. Suppliers must ensure that their key individuals are available to attend the presentations.
3. How quickly will suppliers be asked to complete the skills and evidence template?
Suppliers should be aware that we will identify eligible suppliers within 24 hours from the closing date. You will be asked to submit your response to the evidence and skills template by 10:00 on Friday 9th December 2016.

Suppliers must use this template -
4. Is this requirement for just a static, standardised set of assets that can be displayed on consumer-facing websites or is there more? For instance, is there an intention to include validation against FSA data so that the correct standard is always displayed? Is there an intention to link from the asset back to so that consumers can see the details of an organisation's rating?
Great question. The discovery is to identify the needs of businesses when it comes to online display so at this stage we are open to the end solutions. We would be keen for validation against FHRS data so that the correct rating is always displayed. This would need to be easy for businesses to implement, adding very little burden. We will need static, standardised assets for those who cannot implement this. As the rating would be displayed on the third party site it wouldn't need to link back to the ratings site.
5. Please can you tell me where the assessment spreadsheet for this requirement needs to be sent to?
You will need to submit your initial response to this opportunity via this portal. If you have any difficulties you will need to contact the Digital Marketplace directly.