Awarded to Hanover Recruitment Limited

Start date: Monday 18 January 2021
Value: £20,160
Company size: SME
The National Archives

Content Designer for the build of the Transfer Digital Records (TDR) Service

4 Incomplete applications

4 SME, 0 large

10 Completed applications

10 SME, 0 large

Important dates

Thursday 19 November 2020
Deadline for asking questions
Thursday 26 November 2020 at 11:59pm GMT
Closing date for applications
Thursday 3 December 2020 at 11:59pm GMT


Specialist role
Content designer
Summary of the work
Creating/designing GDS compliant content that communicates information to users with differing needs, ensuring the product adheres to accessibility standards. The CD will work closely with the Service Owner, and Product team, to ensure users can find, understand and navigate the information they need and create help, guidance and training.
Latest start date
Sunday 31 January 2021
Expected contract length
6 weeks
No specific location, for example they can work remotely
Organisation the work is for
The National Archives
Maximum day rate
£320 a day (not including VAT)

About the work

Early market engagement
The specialist will work with the ‘Transfer Digital Records’ product team. The team are building a product which will enable the secure transfer of selected born digital public records to The National Archives. The service offers tools for content upload, validation and transfer of ownership to the Archive. The primary users of TDR will be transferring public record bodies.
The TDR team have completed in-house Discovery and Alpha prototyping phases to determine the scope of the proposed service and are currently over midway in the Beta build of the product. The product is due to go live in private Beta by the end of March 2021.
We require a content designer to work on the end-to-end journey of this web based service designing, creating and reviewing content that will help users complete their goal, making sure appropriate content and notifications are shown to a user in the right place and in the best format.
Who the specialist will work with
The specialist will work with the Digital Selection and Transfer Service Owner and the ‘Transfer Digital Records’ product team at The National Archives, in particular the user researchers, designers and developers to challenge assumptions and test ideas, writing content which meets user needs as clearly, simply and quickly as possible.. The specialist in addition will need to engage with stakeholders and users to present work, demonstrate designs, and seek feedback as the work progresses.
What the specialist will work on
• Web editing, copywriting and content design for accessibility
• Content strategy
• Take user needs and present them in the most effective format
• Avoid duplication and ensure content can be found easily
• Create training guidance, help and manuals
• Work within GDS compliant style guides
• UX content writing
• Tone and voice

Work setup

Address where the work will take place
Remote working is possible for this position.
Working arrangements
Embedded into a multi-disciplinary agile product team. Normal office hours are 9am to 5pm, but flexible working is available including part applications for part time workers.

We expect to interview on 13 January 2021.
Security clearance

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Extensive experience of writing for the web, with proven ability to create usable and accessible content for different platforms and devices
  • Have experience of working within accessibility standards and best practice
  • Excellent skills in convincing people to take a user-needs approach to content creation
  • Experience of working in a multidisciplinary team in an agile development environment
  • Demonstrable knowledge and passion for user centred design practices for public facing and internal services and applications
  • Experience of using metrics and user feedback to define and iterate content
Nice-to-have skills and experience
  • An understanding of a progressive enhancement approach to design and build
  • Have experience of working within GDS standards and best practice
  • Creating content across devices, tools and transactional services, especially those with complex user journeys
  • Experience in a web application development environment, and be proficient in Markdown, picture sourcing and editing
  • Experience in content publishing systems and processes

How suppliers will be evaluated

All suppliers will be asked to provide a work history.

How many specialists to evaluate
Cultural fit criteria
  • Work closely with our organisation and other suppliers
  • Communicate openly, demonstrate progress and discuss findings regularly
  • Be transparent and collaborative
  • Be comfortable standing up for their discipline
  • Have a no-blame culture and take responsibility for their work
  • Be able to work and make progress independently to deliver work to a deadline
Additional assessment methods
  • Reference
  • Interview
  • Scenario or test
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Is there a current incumbent?
We have user researchers and UI designers in the TDR product team but no dedicated content designer so no, there is no incumbent in this role.
2. Is there a possibility this will extend past 6 weeks?
There is a possibility for a short extension, depending on how the work is progressing, the quality of the outputs and the buyer’s overall satisfaction with the work. In any event, the contract must end on or before the end of our current financial year on 31 March 2021.
3. Does IR35 apply for this role?
We have checked the role requirements (to the best of our knowledge) using the assessment tool found at and, in our opinion, for the role(s) as advertised the intermediaries legislation does not apply to this engagement. We reserve the right to recheck using the assessment tool once an award decision has been made, should any of our prior assumptions have proved incorrect.
4. Under Security Clearance it mentions Baseline – Can you confirm if this means BPSS (as expected) or whether you would consider a Candidate who has no clearance?
If you do not hold current BPSS clearance, you must be prepared to apply, which TNA will facilitate and cover the cost and takes approximately 2-3 weeks.
For every individual requiring access to our systems we will require:
The applicant’s First Name and Surname (as per passport);
Company name (if applicable);
Email address (for Data Protection reasons, the e-mail address must be for a mailbox that can be accessed only by the applicant. This can be a work e-mail address).
Do not include this information in your tender response. The information will be requested by us from the appointed supplier.