This opportunity is closed for applications

The deadline was Monday 19 October 2020
UK Export Finance

Content design and accessibility Discovery for UK Export Finance GOV.UK

13 Incomplete applications

11 SME, 2 large

15 Completed applications

15 SME, 0 large

Important dates

Monday 5 October 2020
Deadline for asking questions
Monday 12 October 2020 at 11:59pm GMT
Closing date for applications
Monday 19 October 2020 at 11:59pm GMT


Summary of the work
UKEF requires a team to run a Discovery that identifies improvements to key elements of UKEF’s web presence on GOV.UK, ensuring the organisation complies with accessibility regulations and meets established user needs.
Latest start date
Tuesday 15 December 2020
Expected contract length
Up to 2 months
Organisation the work is for
UK Export Finance
Budget range
£30,000-£50,000 (plus VAT)

Pricing submission documents will be issued to suppliers who pass Round 1 and pricing will be evaluated out of 20% (in Round 2). In accordance with DOS guidance, the lowest price attracts the highest score. The quality / price ratio is 80/20 with quality submissions evaluated using the scoring range of 0-3.

About the work

Why the work is being done
UKEF’s current digital footprint is split between GOV.UK and This project concerns GOV.UK only.

Alongside the statutory publishing requirements of a government department, certain pages are key parts of the customer journey and also present accessibility and UX challenges.

The supplier will focus on four key areas of UKEF's GOV.UK presence, working with internal teams to consider how we are communicating the department’s objectives, meeting GDS content and design principles, and putting a focus on users.
Problem to be solved
Run a Discovery that identifies improvements to key elements of UKEF’s web presence on GOV.UK, ensuring the organisation complies with accessibility regulations and meets established user needs.

The four areas we wish to focus on are:

- our products
- country cover and indicators
- sovereign risk premium indicator
- success stories

In accordance with the Framework Agreement, the evaluation for this project will be undertaken over 2 rounds, the highest scoring 3 suppliers who pass all the 'essential' skills and experience criteria will be invited to submit proposals for Round 2.

The Round 2 Further Evaluation documents will be issued via the DIT Commercial email address with tenders being evaluated offline.
Who the users are and what they need to do
As a business I need:
- to understand UK Export Finance's offer and determine my eligibility
- so that I can establish whether UKEF support is appropriate for my business

As an organisation I need:
- to provide information and guidance for my users
- to meet public sector accessiiblity regulations
- to present product information in a clear and accessible way
- so that customers and potential customers are clear on what we offer
Early market engagement
Any work that’s already been done
Existing team
The internal team will provide product manager and delivery manager support.

If invited to submit a proposal, UKEF would like the supplier to suggest the make-up of the team to be provided to solve the problem, however it is estimated the team would include user research, content design and, potentially, service design - this is just for information at this stage of the procurement.

There is no incumbent supplier.
Current phase

Work setup

Address where the work will take place
UKEF, 1 Horse Guards Road, London, SW1A 2HQ
Working arrangements
Typically all work will be performed on site at UKEF's premises in Westminster, London unless otherwise agreed. However, at-the-time of-writing, government measures to reduce covid-19 are in operation and as-such, work should be done remotely and in-observance-of social-distancing and shielding-guidance. UKEF will continue to observe all government advice in-the-coming months aimed at--reducing the spread-of-the-disease.

The service is being delivered against the GDS Service Manual. A Statement of Works (SOW) will be issued to define the deliverables and outcomes of the project phase for an 8 week duration. The suppliers' team will be required to work with UKEF's staff.
Security clearance
CTC Level Clearance is required to work in 1 Horse Guards Road unescorted. Due to the short length of the contract, we will not facilitate the clearance process for any supplier resources that do not hold this clearance, and those resources will have to work on an escorted pass.

Additional information

Additional terms and conditions
All expenses must be pre-agreed between-the-parties and must comply with-the Cabinet-Office Travel & Subsistence Policy.

Liability Insurance: minimum level of cover £5,000,000
Professional Indemnity: minimum level of cover £1,000,000

Suppliers must be able-to-provide resources within a 2-week notice period (not-including-duration-for-security-clearance) with the necessary skills to-minimise-impact-on delivery.

The initial SOW will-be-agreed-with-the-successful-supplier-following award.

UKEF reserves the right to treat any-bid-which-is-caveated-by reference to the UK's relationship with the EU and / or COVID-19 as non-compliant and, as with any procurement exercise, a bidder in submitting its prices for evaluation does so in acceptance of all business risks and circumstances arising from-time-to-time.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Demonstrate your experience of working in user centred design teams in large and/or complex organisations (e.g. government departments) (2%)
  • Demonstrate your experience of creating user-focused content based that supports needs, journeys and behaviours of users (1%)
  • Demonstrate your experience in researching user needs around content and accessibility (2%)
  • Demonstrate an understanding of the new public sector accessibility regulations (1%)
  • Proven content design experience and paired/collaborative writing experience (1%)
  • Demonstrate your experience of working with the GOV.UK website and Whitehall publishing platform, including a comprehensive understanding of content types, formats and GDS style guide and design principles (3%)
Nice-to-have skills and experience
  • Provide evidence of producing trade and/or financial servcies-related content, ideally in a government context (2%)
  • Provide evidence of experience with the GOV.UK design system (2%)
  • Experience of service design and developing tools and/or services that meet the GDS Service Standard (1%)

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Approach and methodology outlined to meet UKEF's requirements (15%)
  • How the approach will ensure UKEF meets user and business needs, as well as accessibility requirements (10%)
  • The structure and experience of the proposed team (10%)
  • Delivery plan to deliver within the stated time frames. (10%)
Cultural fit criteria
  • Be confident written and spoken communicators (5%)
  • Have a diplomatic approach to problem solving, using data, evidence, sound judgement to reach desired outcomes, show resilience and pragmatism (2.5%)
  • Have a collaborative approach, for example seeking understanding, working cooperatively, seeking mutual solutions to conflicts (2.5%)
Payment approach
Fixed price
Additional assessment methods
  • Work history
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. How many people resources do you require?
We estimate the team would include user research, content design and, potentially, service design. It is for the supplier to determine how the team is composed.
2. What percentage of the round 2 evaluation will be scored on presentation?
Alongside the 45% written proposal, there will be an additional 10% evaluated on the presentation. These are both additional to the 10% for cultural fit, 15% for essential and nice to have requiremts and 20% for pricing.