This opportunity is closed for applications

The deadline was Friday 18 September 2020
Government Communication Service, Cabinet Office

Social media monitoring and analysis for Government Communication Service, Cabinet Office

16 Incomplete applications

11 SME, 5 large

12 Completed applications

6 SME, 6 large

Important dates

Published
Friday 4 September 2020
Deadline for asking questions
Friday 11 September 2020 at 11:59pm GMT
Closing date for applications
Friday 18 September 2020 at 11:59pm GMT

Overview

Summary of the work
We need communications-related insights that leverage social data to be able to understand what decision makers and influencers are seeing, the individuals and content that are influencing those individuals (in all languages) and the strategic implications based off those insights. Access to a bespoke software platform enclave desirable.
Latest start date
Friday 23 October 2020
Expected contract length
Location
No specific location, for example they can work remotely
Organisation the work is for
Government Communication Service, Cabinet Office
Budget range

About the work

Why the work is being done
The Government Communication Service, within the Cabinet Office, is supporting HMG’s response to the Covid-19 crisis through gathering social media insights to build strategic communications strategies and public information campaigns. The work involved with this brief will enable the Cabinet Office to fulfil its mandate with enhanced insight, responsiveness and impact measurement capabilities.
Problem to be solved
In-depth target audience analysis for a range of topics, via social media analysis. This will involve the identification of the target audience in certain countries and their networks, the identification of key influencers or influential media that they engage with, monitoring of the conversation based on certain themes and topics, as aligned to the UK strategy. Conversation should be monitored in native language as well as English, to ensure full range of analysis.
Who the users are and what they need to do
"As a communication professional, I need to
identify and analyse social data to best understand the stakeholders who matter on the issues of strategic importance, using these insights to formulate communications strategies, implement those
strategies and measure a strategy’s impact."
Early market engagement
Any work that’s already been done
Existing team
Deputy Director - GCS International, Strategic Communications Managers, Strategic Communications Officers
Current phase
Not started

Work setup

Address where the work will take place
Remote working as required
Working arrangements
Remote working as required
Security clearance

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Capability to provide actionable public affairs and communications insight based off of social data-related sources
  • Proprietary, in-house social data analytics platform.
  • Experience working with clients to translate potential user needs into defined requirements, including excellent business analysis capabilities
  • Experience designing data analysis systems, platforms or software programs for public affairs, public relations or communications functions
  • Experience utilising graph databases for the purposes of organising large volume, complex data sets
  • Experience applying data science methodologies to large volume data sets for communications disciplines
  • Capable of managing uncertainty and responding quickly to shifting client requests, highlighting trade-offs and implications for client decision makers
  • Ability to form and deploy a complete project team, with the right cultural fit, to deliver successfully major communications analytics output and strategy reports within a constrained timeframe
  • Ability to give government appropriate communications recommendations, informed by the data
  • Ability to build software enclave to give access to the platform to run social media analysis
Nice-to-have skills and experience

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
3
Proposal criteria
  • Demonstrate experience applying software development, data science and public affairs/ communications techniques to social data
  • Showcase stakeholder mapping, narrative analysis and associated analyses with quantitative evidence drawn from social data
  • Demonstrate a quantitative evidence base for how state actors are placed within multilingual narrative analysis
  • Demonstrate the team’s experience/understanding of each of the criteria listed in the key skills and expertise section mentioned above
  • Demonstrate a proven track record of understanding and delivering public affairs and communications-related outputs across languages
  • Provide digital, data-driven outputs that are drawn from data science and network science applied to communications and public affairs-related priorities
  • Describe the team that will be delivering the work and how quality outputs will be maintained
  • Demonstrate capacity to scale a team and start work within 5 working days following finalisation of contractual details.
  • The capacity to demonstrate data-based recommendations for the specific decision makers or influencers
Cultural fit criteria
  • Demonstrate familiarity with communications and public affairs workflows and dynamic nature of supporting the team
  • Demonstrated excellence with respect to project management and requirements gathering skills
Payment approach
Capped time and materials
Additional assessment methods
  • Case study
  • Work history
  • Presentation
Evaluation weighting

Technical competence

70%

Cultural fit

10%

Price

20%

Questions asked by suppliers

1. Whats the budget and contract length?
Budget is up to £1.4 million and contract length is up to 12 months
2. Can it be confirmed if the requirement is to capture and monitor in multiple languages and/or to translate content?
To capture and monitor multiple languages and translate content
3. Please can the Authority provide further clarity on which sources of social and public data will need to be analysed, and if there is any weighting or prioritisation to these sources? For instance, which social media sources, and in what priority?
1) Twitter
2)Facebook
3) Instagram
4) Linkedin
5) WeChat.
6) Regional social media platforms"
4. Please can the Authority define ‘Software Enclave’ and potential applications of this functionality, in order that we may align the most comparable examples?
A software enclave is a tailored portal where the Authority has unique access to real time media feeds and analysis and the requirement is for the enclave to be set-up already to fit the Authority's requirements. It would require a secure login, facilitate the Authority conducting unique searches of live media feeds for social media listening and analysis – including identifying content drivers, driving narratives, the networks and nodes of influence.
5. Please can the Authority provide examples, or clarify their core and cultural values, in order for us to clearly align these with proven examples?
Please see the civil service values: https://www.gov.uk/government/publications/civil-service-code/the-civil-service-code
6. Please can the Authority provide further clarity on whether there is a third-party partner, or partners, that we are likely to be collaborating with on this initiative? These may include agency partners, consultancy partners, and technology partners.
No third party partner however reports and enclave access could be shared with other government departments and UK Embassies overseas.
7. In reference to Question 7, to ensure the most relevant example is presented, please can the Authority kindly share expectations of the scale and timescales of anticipated changes to requirements?
Anticipated changes to the requirements would only be in relation to the enclave, developed together, and a shift in priorities. Timeframes would be for changes being actioned within 5 working days
8. Please can the Authority provide insight into the specific ‘Data Science Methodologies’ currently used to analyse data sets today, alongside aspirations and expectations of additional methodologies under consideration?
Currently the Authority uses a combination of online media monitoring and analysis via free and paid-for tools for social media listening. The requirement is for methodologies that robustly identify the specific influencers and associated networks driving online content and analysis of the content, providing communications recommendations as well as access to real-time media.
9. Please can the Authority provide further clarity on the perceived scale of end users and user needs so that we can align the most comparable example?
Unlimited government-approved users of the enclave with the focus of those users being able to access real-time social media content in order to identify key narratives, drivers, influencers and networks
10. Please can the Authority clarify how ‘Graph Databases’ are used today alongside aspirations and expectations on future applications of these databases?
Currently graph databases are pulled from our platforms and graphs made manually. We would require an API or a system that automatically creates graphs and details nodes of influences that we can delve in to for further information.
11. Please can the Authority provide further clarity on whether an agile or waterfall approach is preferred for delivery of this initiative?
Agile approach
12. Please can the Authority provide further clarity and expectations for ongoing services after implementation of the solution is completed? For example, expectations on self-service versus reliance on the respondent’s services.
Through the development on an enclave, we would like to get to a self-service model however, reliance of respondent service will be required throughout the development on a software enclave, likely to be the period of the contract.
13. Please can the Authority provide further clarity on the balance between services and technology that is expected from prospective respondents? For example, is the Authority content to use two vendors, one that provides technology, and one that provides consulting expertise on the outputs from said technology?
We need one vendor for the work who provides technology and consultancy outputs.
14. Please can the Authority provide further clarity on whether the scope of this Social Media initiative is purely research only, or if the Authority plans to execute social media posts through this platform too?
Social media research only.
15. Please can the Authority provide further clarity on whether first-party or third-party data sources will need to be integrated with for the purposes of this initiative?
It is not needed but it would be an added bonus.
16. Please can the Authority provide further clarity on which sources of social and public data will need to be analysed, and if there is any weighting or prioritisation to these sources? For instance, which social media sources, and in what priority?
Primarily social media, but also global online media would be an added asset. The primary social media sources are: Twitter, Facebook, Instagram, Linkedin, WeChat. If regional social media sites can also be incorporated that would be an asset.
17. If the requirement is not just for C-19 issues or for a “build-operate-transfer” ; then is the contract renewable?
Contract could be renewable pending performance and a review of the Authority's requirements.
18. Will the vendor provision of analysis, strategic reporting and advice be required on a 7day 24-hour basis, a 7 day-working hour basis or a 5-day/8 hour basis?
5 day/8 hour basis however with flexibility to increase to 7 day working hour basis should the crisis require it. However technical support to the enclave would be 24-7
19. How many GCS analysts will require access?
Unlimited, Government approved users access
20. Will there be a requirement to integrate the platform in Cabinet Offices systems as part of the Project?
This could be a requirement depending on how the platform is developed.
21. "Q2(b) If it is a requirement to provide GCU with a closed enclave for GCU analysts to recover completed the analysis, strategic reports and advice/recommendations produced by the vendor:

(i) How many GCS analysts will require access?
Unlimited government approved users
22. If it is a requirement to provide GCS with a closed enclave for GCS analysts to be able to access the platform in order to conduct their own analysis:

(i) is the contract therefore for a “Build-Operate-Transfer” leaving GCS with an independent analysis capability using the platform after 12 months?
Ideally yes
23. (ii) In which case will part of the requirement be the training of the GCS analysts on the platform?
Yes, and the platform should be developed together with the analysts to be user friendly
24. Ability to build software enclave to give access to the platform to run social media analysis
A) Is this to provide GCS with a closed enclave for analysts to access the platform to conduct their own social media analysis in addition to the analysis and reporting service carried out by the vendor?
B) IA requirement to provide GCS with closed enclave for analysts to recover completed analysis, strategic reports and additional recommendations ?
C) emphasis on “enclave” in its definition as an anonymous access point to conducting social media analysis in order to preserve integrity of the research being considered
To provide GCS with a closed enclave with a tailored service and tools for GCS analysts to be able to access in order to conduct their own social media analysis in addition to the analysis and reporting service carried out by the vendor.
25. Is the requirement to cover the full breadth of all HMG policy issues supported by Government Communications Service, or just those relating to C-19 issues only?
C-19 issues currently with flexibility to cover full breadth of all HMG policy issues
26. If the requirement is not just for C-19 issues or for a “build-operate-transfer” then is the contract renewable?
Contract could be made extendable, pending performance and a review of the Authority's requirements
27. What is the expected frequency of insight reports?
On a thematic basis, it will be as required
28. Which social media outlets must be included/desired?
Twitter, Instagram,Facebook, Linkedin, WeChat, regional social media channels desirable
29. Which markets and languages are expected to form the majority of the analysis?
All languages, with English and G20 languages a priority requirement