Awarded to Wunder Ltd (Bankruptcy Insolvency Event > Dissolved)

Start date: Monday 9 January 2017
Value: £93,900
Company size: SME
Food Standards Agency

FSA516 - Food Standards Agency - food.gov.uk (Discovery and Alpha)

0 Incomplete applications

69 Completed applications

59 SME, 10 large

Important dates

Published
Wednesday 9 November 2016
Deadline for asking questions
Wednesday 16 November 2016 at 11:59pm GMT
Closing date for applications
Wednesday 23 November 2016 at 11:59pm GMT

Overview

Summary of the work
We are about to develop a new website that meets our users’ needs. We need in-depth discovery of our most needed services and content to develop a content strategy and recommend the IA for the new website, before moving into alpha. The supplier will be expected provide a multi-disciplinary team.
Latest start date
Estimated kick off meeting date is 21 December 2016.
Expected contract length
Discovery stage to 31 March 2017. Alpha stage will be defined after the Discovery stage
Location
London
Organisation the work is for
Food Standards Agency
Budget range
Discovery 1) Analysis of existing analytics and search data, user research to identify most needed content, key services and users, development of content strategy and recommended information architecture for the new website. 35-50k
2) Focused discovery of top 3-4 services identified - 10-15k per service.

Alpha - Design and development, and user-testing of global website prototype and 3-4 key services. The key services will be identified by the Discovery stage, but at this stage expected to be: Food Hygiene Rating search, Consumer-facing content and campaigns, business guidance and report a food problem: 75-100k

About the work

Why the work is being done
"We are working to make the FSA more open and collaborative, empowering people to play an active role when it comes to food. To do this, we need to better meet the needs of our users, ensuring they have access to the services and information they need. Our new website will play an important role in this.

Discovery should be completed by March 31 2016."
Problem to be solved
We need a website that is based on the services our users keep coming to us for and structured around key areas we want to engage others in. The information needs to be designed for its audience, and easy to find, understand and share. It needs to empower people to contribute ideas, and give them opportunities to be counted and be heard. We need to identify the top services and information our users need, and use this research to develop a content strategy and new IA that meets these needs (Discovery) and to build a freshly designed prototype food.gov.uk (Alpha).
Who the users are and what they need to do
As a consumer
I need to find information about food
So that I'm informed, able to shape the food system, and keep my family safe.

As a consumer
I need find a food hygiene rating of a restaurant
So that I can make informed choices about where I eat

As a business
I need to find everything I need to run a food business
So that I'm following the law, managing food safely, training my staff

As a scientist
I need to access the latest food research
So that I can reference and build on work in this area"
Early market engagement
Any work that’s already been done
We developed the first iteration of the FSA digital pattern library earlier this year (digital brand guidelines).
This includes design of typography, accessible colours, icons, buttons, components and responsive web layouts. This was tested with some of our consumer segments.
It will need to evolve, and be further developed as we build and test the protoype of the new food.gov.uk, and some of its key services.
Existing team
You will be working with the newly forming FSA Digital Team (currently 2 people), FSA Communications and FSA policy leads.
Current phase
Not started

Work setup

Address where the work will take place
Aviation House, 125 Kingway, London WC2B 6NH. There will also need to be occasional travel to our other offices in York, Belfast and Cardiff. And you will be expected to run user research and testing sessions which could be at various locations.
Working arrangements
Suppliers will be expected to work with us via an online collaborative platform (eg slack, google) and attend face-to-face meetings at the FSA office in London regularly, be involved in catch-up calls, organise and run user testing sessions, and present findings. At some stages of the project it may be useful for the supplier and the FSA digital team to physically work together for close collaboration.
Security clearance
Suppliers may need to sign a non-disclosure agreement.

Supplier personnel working on the project will need to be cleared to Baseline Personnel Security Standard (BPSS)

Additional information

Additional terms and conditions
To ensure the project continues to be effective, it will include a review and break-point following completion of the Discovery stage when we will have a clearer idea of the requirements for Alpha. At this stage we will ask the supplier to redefine the requirements, team and costs for delivering the Alpha stage. Changes will need to be agreed by the FSA and continuation into Alpha will be subject to GDS spend approval.

Suppliers will want to note that there is no guarantee of progression to the Alpha stage.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Sound knowledge of how users access the internet, find and land on websites and interact online (1%)
  • Proven experience in using robust metrics, analytics, search data and user feedback to audit and define key content and services (2%)
  • Experience in delivering evidence-based research to inform a user-centred redesign, focused on external users’ needs, end-to-end user journeys, motivations and goals (3%)
  • Experience of developing content strategies and information architectures for new websites and services (1%)
  • Experience of designing and developing services that meet identifed user needs (2%)
  • Experience of prototyping, testing and iterating with users (2%)
  • Technical expertise of front-end, UI web development and responsive web design (HTML5/CSS/JS) (2%)
  • Expertise in delivering services that meet Level AAA of the W3C WCAG2.0 accessibility standards (1%)
  • Proven successful development of back-end technologies, databases, developing APIs, meeting data standards, and experience of GitHub (2%)
  • Proven successful development of open source CMS including build of responsive templates and site publishing tools that meet the needs of content editors and website managers (2%)
  • Technical ability to set up a secure hosting environment for food.gov.uk Alpha (2%)
  • Demonstrate experience of delivering agile projects in sometimes non-agile environments (1%)
  • Demonstrate experience of developing cutting edge, engaging, dynamic templates and services that reflect a change in an organisation’s brand (3%)
  • Detailed understanding of government digital standards, including GDS service design manual and wider industry-standards (2%)
Nice-to-have skills and experience
Experience of off-boarding and on-boarding of services into secure hosting environment ready for private Beta (1%)

How suppliers will be evaluated

How many suppliers to evaluate
3
Proposal criteria
  • How the approach and technical solution will meet our organisation's goal to be more open, engaging, and meet the strategic objectives outlined in our strategic plan 2015-20 - (7%)
  • How the approach and technical solution will meet user needs - (7%)
  • Ability to meet the time frame for discovery - (5%)
  • How the supplier has identified risks and dependencies and offered approaches to manage them - (5%)
  • Team structure and organisational makeup - (5%)
  • Value for money of the proposed solution - (5%)
Cultural fit criteria
  • Be transparent and collaborative when making decisions (2%)
  • Experience of successful collaborative working as part of a multi supplier delivery team sharing knowledge within the team (2%)
  • Take responsibility for their work (1%)
  • Can work with clients with low technical expertise (2%)
  • Able to challenge the status quo and use persuasion skills to achieve business buy-in (1%)
  • Have a no-blame culture and encourage people to learn from their mistakes (1%)
  • Bring agile mindset and principles into a developing organisation (1%)
Payment approach
Capped time and materials
Assessment methods
  • Written proposal
  • Presentation
Evaluation weighting

Technical competence

60%

Cultural fit

10%

Price

30%

Questions asked by suppliers

1. How quickly will suppliers be asked to complete the skills and evidence template?
Suppliers should be aware that we will identify eligible suppliers within 24 hours from the closing date. You will be asked to submit your response to evidence of skills and template on 25 November 2016. Suppliers must use this template: https://docs.google.com/spreadsheets/d/155X79T94nJjSbeXwyjosstfQD37ExfLtOp5Dmso1g3Q/edit?usp=sharing
2. What should a supplier include in their written proposals and presentations?
• Tell us how you would research and identify the needs of our users
• Tell us how you would develop the content strategy for the new website, and proposed information architecture to meet these needs.
• Tell us how you would design and develop the prototype of the new website, and prototypes of 3-4 of its key services with users.
• What approach will you be taking, what are the milestones, what should we expect to see at the end of discovery and at the end of alpha?
• Introduce us to the key members of the team
3. What is the scheduled date for the presentations for the three shortlisted suppliers?
Following evaluation of supplier's responses to evidence of skills and experience, the three highest scored suppliers will be invited to submit written proposal by 12 December. Suppliers will be asked to present their proposal to us - expected date of presentations 14 December 2016. Presentations will be held at Aviation House, London. The presentations are likely to last for about 1.5 hours. Suppliers must ensure that their key individuals are available to attend the presentations.
4. The text in the "Budget range" box is a bit bunched up. Are we correct in saying there are three separate packages of work with the following budgets: General site Discovery (£35-50k); Focused Discovery of 3-4 services (4 x £10-15k = £60k max total); and delivery of Alpha website prototype (£75-100k). So that's a potential contract total of £210k, yes?
Yes total potential contract of £150k -£210k
5. Are you looking for an agency who can deliver both the Discovery AND Alpha stages? Or can we tender for just one part of the project?
We are keen to have continuity of learnings between discovery and alpha, so that the alpha team do not need to repeat parts of discovery. Ideally we are looking for one supplier, or for suppliers to bid together in partnership to deliver both stages together.
6. Can you expand on the requirement: Experience of off-boarding and on-boarding of services into secure hosting environment ready for private Beta Does this mean experience of adding and removing services onto the secure hosting environment (i.e. test /staging website). Presumably with the intention a service can be removed before launch if it is proved it does not work?
Yes, your interpretation is exactly right.
7. Will the FSA digital pattern library be made available to shortlisted companies to assist with the production of the written proposal & presentation phase?
You can view the current version here: http://fsa-pl-ui.herokuapp.com/
Please disregard the pages section - these were suggestions only.
8. In the "Skills and experience evidence scoring template" Google spreadsheet is there a word limit for our responses to each of the questions in column D ("Supplier evidence")?
For Supplier evidence there is a maximum of 100 words per criteria.
9. We would normally run a Discover phase like this in a shorter, more intensive timeframe. Is there scope to change your timeline - for example, for our team to complete Discover in one month, rather than three?
By all means, yes. We would be really pleased to complete discovery sooner. We anticipate, however, that it will take a little longer to arrange for user and stakeholder interviews etc, and we are keen to have good evidence at the end of discovery. So please do factor this time into your proposal.
10. Would it be possible to get a copy of the strategic plan (2015) which you mentioned? Or alternatively could you share the strategic objectives set out within the plan?
"Here's a link to a PDF copy: https://www.food.gov.uk/sites/default/files/FSA%20strategy%20document%202015-2020_April%202015_interactive%20%282%29.pdf
"
11. It’s clear you’d like to take a data driven approach to the Discovery phase. Would it be possible to gain access to your Google Analytics platform prior to submission of the skills & experience scoring template?
We're happy to give you access. Please email webmaster@foodstandards.gsi.gov.uk to arrange this.
12. Are there any technical constraints that we need to be aware of at this stage (e.g. CMS platform, hosting, etc.)? Are there any integration requirements that we need to understand at this stage?
No, not at this stage and we are open to recommendation on the most appropriate technologies and hosting. The current website is Drupal CMS and hosted in AWS. This might not be right for the future food.gov.uk. Whatever route, a key business need is that our content editors will need to be able to manage content without having knowledge of code. Will expect that their needs will be identified as part of the main discovery. Until we are ready for a fully hosted service we may need you to provide a local hosted dev environment for the Alpha prototypes.
13. We notice that the food hygiene ratings aspect of your site sits on a separate domain and uses a different tech stack to the main site. Is a rebuild of food hygiene ratings section part of the project? If so, will it need to incorporate existing search and data entry aspects or will it be a complete rebuild?
We expect the ratings search will come through as one of the key services users and will be in the top 3-4 services that require a deeper discovery. If correct, then we expect the front-end search to be a services we take forward into alpha, designed and developed as part of the new website rather than a separate domain and stack.. Any FHRS service we will build will be powered by the FHRS open data/API. A separate project (out of scope for this) is going to look at the entire end-to-end FHRS service, database and data entry.
14. How do you plan to shortlist suppliers down to 3 based on the responses to the yes / no skills & experience questions? Are suppliers only required to complete the skills & evidence template doc once they have been shortlisted? (i.e. from 25th Nov)
Response - Part 1

Suppliers should note that we will identify eligible suppliers within 24 hours from the closing date. All eligible suppliers will be asked to submit their response to evidence of skills and experience using the template we linked to in question 1 on 25 November 2016.

The evaluation process will be:
23.11.16 - interested suppliers respond.
24.11.16 - FSA review responses from interested suppliers and invite eligible suppliers to submit evidence of skills and evidence using the template referred to in Supplier Question 1.

25.11.16 - Suppliers must submit their completed templates by 5pm on 25.11.16
15. How do you plan to shortlist suppliers down to 3 based on the responses to the yes / no skills & experience questions? Are suppliers only required to complete the skills & evidence template doc once they have been shortlisted? (i.e. from 25th Nov)
Response - Part 2

28.11.16 to 30.11.16 - FSA to evaluate template responses with the top 3 highest scored suppliers invited to submit a written proposal by 12.12.16 and to present this in person on 14.12.16
16. Please could we gain access to your Google Analytics platform prior to submission of the skills & experience scoring template? I note the question has already been asked however would like to request the same on behalf of our organization. Thanks
We're happy to give you access. Please email webmaster@foodstandards.gsi.gov.uk to arrange this.
17. Please detail the skillsets / background of the FSA team members you anticipate contributing to the project.
For the main part of discovery you will have regular access to the Head of Digital and the delivery manager for the new website. We will identify key FSA people based on the services discovered. We will need the supplier to be able to provide us with a multi-disciplinary team for this project.
18. Please describe your teams familiarity with Agile practices
Staunch believers, can always be better!
19. So we can tailor our response, please list your primary audiences
Consumers and food businesses are our primary audiences. Please note our primary audiences may not be our current users.
20. Do you have in place any User Personas or audience research which perhaps informed the Strategy 2015-2020
We have consumer segmentation and research that will be made available to the chosen supplier at the start of discovery. We do not yet have this in that level of detail for food businesses, but this is happening.
21. To deliver best value for money by avoiding duplication of effort, are there any other materials you think we should be aware of which would inform the discovery?
Response Part 1

We have Google Analytics to provide site traffic, visitor details, path analysis, event tracking, and some tracked conversions. And Google Webmaster for external top search terms and error management.
We have SiteImprove for site governance and this also provides site analytics and behaviour tracking. Crazy Egg for webpage heat maps and user referrals.
Data for the 'Report a food problem' service can be extracted from Drupal.
GovDelivery provides subscriber numbers and engagement rate for mailshots.
Pulsar and Hootsuite for social media analytics.
22. To deliver best value for money by avoiding duplication of effort, are there any other materials you think we should be aware of which would inform the discovery?
Response Part 2

We also have consumer segmentation and research that will be made available to the chosen supplier at the start of discovery. Consumer insights can be found here: https://www.food.gov.uk/news-updates/campaigns/campaigns-insight. We carry out an annual website quality survey and we also receive feedback from the 'Anything wrong with this page' link on all webpages. You will need to carry out further user-testing with our primary audiences to inform discovery.
23. Do you have in place, preferred tools to facilitate collaborative working such as Atlassian JIRA or similar?
We are open to recommendation on collaborative working tools.
24. ''How the approach and technical solution will meet user needs" - are you expecting definition of our process, recommendations or both?
We are expecting definition of your process and reasons why you would apply those steps to this project.
25. What search appliance have you currently available e.g. Apache Solr / otherThe Government Service Design Manual encourages the use of existing and open source technologies. Please can you detail what systems comprise your current service so we may consider these in our proposal.
We use Apache Solr as our search platform, Drupal 7 as the CMS for food.gov.uk and AWS hosting. We have a dev and staging environment for testing and safe deployments. Code is stored in Git and the environment is secure and backed up. APIs from MAP IT and Google Places and FHRS data are integrated into the Report a food problem service. We use GovDelivery for our mailshot service which is integrated with RSS feeds generated within Drupal. We embed third party services e.g. YouTube videos, twitter feeds, maps, social walls into food.gov.uk webpages.
26. We notice you use Drupal. What is your organisations attitude towards remaining with this content management system?
We are open to recommendation on the most appropriate technologies and hosting. The Government Service Design Manual encourages the use of existing and open source technologies.
27. Is your expectation that the Alpha forms the basis of the Beta stage? (That the Beta supplier simply continues with Agile development)
Yes, at this stage.
28. Can you provide information about your existing infrastructure for git workflows (or similar), deployment and testing tools, hosting infrastructure.
We use AWS hosting, with load balancers, Puppet to set up and maintain servers and Cloudflare CDN. We have a dev and staging environment for testing and safe deployments. Code is stored in Git and the environment is secure and backed up.
29. Are we to assume this will be a new service procured as part of this process?
Can you please provide more detail with regard to your question?
30. Is each service provided by separate departments? Can you explain from a practical sense how the working relationship will happen. For example is there one product owner of one for each service?
There is one product owner for the website. We will decide if other product owners should be involved based on the key services discovered.
31. When responding via the evidence template, can we include links to further evidence / examples?
Yes
32. What are the main website user groups? - Has any research been previously carried out? If so, can you please details main activities and outcomes? - How many key stakeholders do you envisage we should engage with during the research? - Would you expect the supplier to create wireframes for the new service as a result of the Discovery phase?
Response - Part 1

Please note that the current user groups are not necessarily the user groups for the new website - we expect discovery to explore this. For the answer, the current website user groups are consumers and food businesses (eg. caterers, manufacturers, retailers, imports/exports, farmers). Other users currently include enforcement officers and scientists, health professionals. We have various analytics tools for our website. More details on these tools has been provided in the question above.
33. What are the main website user groups? - Has any research been previously carried out? If so, can you please details main activities and outcomes? - How many key stakeholders do you envisage we should engage with during the research? - Would you expect the supplier to create wireframes for the new service as a result of the Discovery phase?
Response - Part 2

We also have consumer segmentation and research that will be made available to the chosen supplier at the start of discovery. Consumer insights: https://www.food.gov.uk/news-updates/campaigns/campaigns-insight an annual survey and regular feedback.

We would expect you to engage with enough primary key stakeholders to understand their requirements. We would expect the supplier to create wireframes as a result of the discovery stage.
34. For the written proposal are there any word limits in place?
No
35. Would you be open to considering a supplier joint venture to take on the project? We are considering partnering with a supplier who have had previous experience working with the FSA and hence could help us bring some invaluable insight to the project.
If the proposed partner is also a supplier under the framework then a JV is permitted though it must be clear as to which supplier will hold the contract with the FSA and confirm if there will be joint and several liability. If you wish to use a sub-contracting arrangement then the lead supplier/contract holder must be a framework supplier and will be fully liable for damages under the contract.