Department for Digital, Culture, Media & Sport (DCMS)

Tech Hub brand and website development requirements (Ref: 101903)

15 Incomplete applications

14 SME, 1 large

18 Completed applications

18 SME, 0 large

Important dates

Thursday 5 March 2020
Deadline for asking questions
Thursday 12 March 2020 at 11:59pm GMT
Closing date for applications
Thursday 19 March 2020 at 11:59pm GMT


Summary of the work
Develop a strong brand identity for the International Tech Hub Network and build a Hub website template. Following user testing, improve functionality then develop five additional websites based on the design template. Outputs:
- Brand identity manual
- 6 websites
- Website design template, support/maintenance for six months, including training
Latest start date
Monday 13 April 2020
Expected contract length
9 months
No specific location, eg they can work remotely
Organisation the work is for
Department for Digital, Culture, Media & Sport (DCMS)
Budget range
£30,000 - £40,000 for the complete project, payment will be in arrears and on completion of each agreed deliverable to the satisfaction of DCMS.
Pricing shall be a Fixed Price for delivering the full scope of work, including all fees, costs and expenses. All pricing shall be exclusive of VAT. Please note that a day rate must be provided for all key personnel delivering the services. Day rates shall be fixed for the period of the contract, include expenses and shall provide a baseline for any contract variations or extensions.

About the work

Why the work is being done
DCMS' International Tech Hub Network includes Hubs in Kenya, Nigeria, South Africa, India, Indonesia, Brazil and Israel.

To raise awareness of the mission and work of the Hubs and how these fit into the overarching Network, in a consistent way, a strong brand identity needs to be developed.

For the Hubs' activites to reach, engage, and support, as wide an audience as possible, a central point of country-specific information is key. Websites, developed based upon an established brand identity, will enable the Hubs to successfully deliver their vision and strategy.
Key dates: work to be delivered through two key milestones
Problem to be solved
Amongst target market there is a lack of understanding of the Hubs’ mission, support available, how the Hubs fit into the Network; and lack of recognition across programmes / between Hubs. Currently, Hubs deliver comms / collateral independently and rely on embassy social media / team personal networks to identify and engage with their in-country audience.
The Network has a landing page aimed at a UK audience - Hub websites would:
- raise awareness, brand presence
- outline mission, objectives
- signpost resources and support
- promote activities of Tech Hub
- showcase an evidence bank of impact of delivered events
- embed other support tools in a seamless design
Who the users are and what they need to do
Users are in-country:
Need to understand and access available support / training and networks so that (early-stage startup) business continues to grow / (tech-minded individual) I can build my digital tech skills or get started with a tech business idea.

Need to plug into and collaborate with local networks so that I find potential future employees / business partners and (local company) reach a new audience for my services / (larger corporation) support positive impact

Differentiation is key as as the market is already saturated. Central to achieving this: clear messaging, clean and recognisable design, making clear this is a UK government initiative (legitimacy)
Early market engagement
No formal market engagement although this requirements document has been put together in consultation with the Tech Hub Directors who are drawn from the local tech ecosystem and therefore have an excellent understanding of the needs and approach of their target users.

As part of this tender we would expect the selected supplier to engage in user testing of the beta version of the websites, as part of early market engagement (with time factored in for this).
Any work that’s already been done
Existing team
You will be working with DCMS civil servants from across various teams, all of whom are actively involved in Tech Hub delivery:
Jo Lee Morrison (Head of the Tech Hub Network)
Andrew Simpson (Head of Digital)
Peter Deonarine (Head of IT)
Frankie Johnson (Tech Hub Network Manager)
Current phase
Not started

Work setup

Address where the work will take place
Coordinated and delivered via the central team at DCMS (100 Parliament Street, London SW1A 2NP) in consultation with the Hub Teams (based in Lagos, Nairobi, Cape Town, Jakarta). Note that the India and Brazil Hubs do not yet have teams in place therefore DCMS will represent these.
Working arrangements
For each delivery milestone (of which there are 2), an initial face-to-face meeting with the wider team to present the full outline of the design proposal and to troubleshoot any queries. Project to be delivered remotely, including weekly updates via phone call with the core DCMS team. Second face-to-face meeting with the wider team at the end of each delivery milestone to present work. Additional in-person meetings can be arranged as required.

As this is a digital product, the selected supplier does not need to be physically present except to provide progress updates at key times.
Security clearance
Not applicable, no access to sensitive/ classified data is required to deliver this project

Additional information

Additional terms and conditions
Websites must be fully compatible on all devices (mobile predominant in Hub countries)
Translation required (Indonesia and Brazil) - template should allow visitors to select language for full page on arrival
Website support and maintenance for six months following launch - during this time, supplier to deliver CMS training to nominated colleagues from each Hub (Hubs will generate, upload and manage future content on their respective sites)
Detailed and clear website template to be provided to us including fonts, colours and design features (for future Tech Hub websites)
Build must meet government security, design and accessibility requirements

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • You must have experience of developing brand identity for similar large-scale programmes or companies encompassing various semi-independent sub-groupings
  • You must have experience building collections of websites for international clients, with a wide range of users, based on a single style template
  • You must be able to provide relevant examples of previous work
Nice-to-have skills and experience
  • Ideally you will have experience of working in some of the same countries the Hubs are based in
  • Ideally you will have experience delivering at scale

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Technical solution / functionality - Demonstrate that your proposal will meet the problems to be solved in full, including suggesting any further improvements - 10%
  • Approach and methodology - Demonstrate that your proposal understands user need and Tech Hub mission, will be based on strong research, and follows a transparent decision-making process - 10%
  • How the solution meets user needs - Demonstrate that your proposal will meet user need across all markets, meeting accessibility requirements, and offers an excellent user experience - 10%
  • How the solution meets Tech Hub objectives - Demonstrate that your proposal understands and communicates Tech Hub narrative to support delivery of Tech Hub objectives - 10%
  • Estimated timeframes - Demonstrate that your proposal will be delivered in full within the expected contract length, budget & breaking down delivery milestones - 10%
  • Clean feel of design - Demonstrate that your proposal will clearly and concisely communicate the message and deliver functionality in an uncluttered and user friendly way - 10%
Cultural fit criteria
  • Work as one team with our organisation (DCMS) and Tech Hub teams in-country; demonstrate a working knowledge of Tech Hub objectives and purpose - 5%
  • Show leadership in your design and problem-solving - 5%
  • Be collaborative when making decisions - 5%
  • Take responsibility for their work - 5%
Payment approach
Capped time and materials
Additional assessment methods
  • Case study
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Can you please confirm the budget range and the expected delivered work? This opportunity notes a budget of £30,000 – £40,000.

The opportunity notes the work includes:

Brand identity manual
6 websites
Website design template, support/maintenance for six months, including training
User testing
Can you confirm if all above elements are expected within the £30-40K budget? If so, respectfully this does not feel enough.

Are you open to higher quotations, or suggestions on alternative approaches to keep the costs within £40,000?
Budget range of £30,000 - £40,000 with deliverables:

Brand identity manual (developed based on existing logos, style guidelines, collateral, and copy)

Website design template

User testing as part of website development (for first website only)

Six websites (all built from the same template with content to be provided; two requiring translation) plus training to handover to teams

This budget has been allocated as: initial design work has already been undertaken; website maintenance will be billed separately; domain costs to be covered by DCMS; six websites are variations on the initial build.
2. 1.Could you clarify if this is the delivery of website designs, or a full build of a website? If build, do you have a CMS preference?

Within the total budget range, is the support and maintenance and hosting to be included?
How much flexibility do you have with the budget, considering your requirements for 6 multi-language websites, and support and maintenance for 6 months?
Please refer to our previous answers concerning outputs, CMS preference, maintenance and hosting. Please also refer to our previous answer concerning reasoning for budget allocation. You are welcome to make an alternative proposal to keep within the upper limit of the budget.
3. Does the department also require the supplier to cover hosting costs within that 6 month period?
Please refer to our previous answer concerning domain costs.
4. Could you confirm our understanding of the budget:

Budget: £30k-£40k

Design and build of 6 Websites (some multilingual, all accessible)
Branding project and branding manual
Support and maintenance for 6 months on all six websites
Training on the CMS

It appears there must be a typo in the budget or our understanding of the requirements is incorrect.

Many thanks in advance.
Please refer to our previous answer concerning budget.
5. 1. You mention “embed other support tools in a seamless design” – can you give any more details about these support tools and what kind of integration you’d like
2. You don’t mention hosting in your requirements, are you seeking a hosting solution?
1. One of our Hubs is in the process of building and testing a beneficiary management tool, which could potentially be rolled out to be used across the Network. In this instance, the websites would need to integrate with the underlying platform in which Contentful runs.
2. The cost of hosting the domain will be covered by DCMS and therefore does not need to be factored into the proposal.
6. 3. You are looking for a “strong brand identity” is there any particular reason why brand is not included in your evaluation criteria?
4. Are you looking for a team based in the UK?
3. 60% of the evaluation weighting is given to technical competence, which is assessed through the proposal criteria. Within this breakdown, brand will be assessed primarily under bullet points 2, 4, and 6.
4. As per the development requirements overview, the supplier does not need to be based in any particular location (e.g. can work remotely). As noted under working arrangements, face-to-face meetings will occur at the beginning and end of each delivery milestone (total of four) therefore a UK based supplier would find this easier, although these could be delivered via video conference if needed.
7. 5. You mention CMS – do you have any preference for the type of CMS?
5. There is no preference on choice of CMS, the department currently uses a mix of wordpress and Joomla.
8. 1. You have asked for a “Detailed and clear website template” can you elaborate what you mean by this? Are you seeking design artwork or HTML and CSS ready for you to reuse or an empty website or something else?
Wireframe indication of what homepage and an alternative page could look like would be helpful to inform design decisions before build begins. Providing CSS or HTML is not necessary at this stage. Although any indication of how back end CMS would work to inform front end design would be interesting to help us understand how easy the website would be to manage from our side.