Awarded to e3 media ltd t/a Great State

Start date: Wednesday 1 April 2020
Value: £350,000
Company size: SME
British Army

Project Darwin

6 Incomplete applications

5 SME, 1 large

11 Completed applications

10 SME, 1 large

Important dates

Friday 7 February 2020
Deadline for asking questions
Friday 14 February 2020 at 11:59pm GMT
Closing date for applications
Friday 21 February 2020 at 11:59pm GMT


Summary of the work
Provide support/maintenance and iterative development for the British Army website (, in line with GDS Standards. The British Army is looking to partner with a proficient digital agency to provide front/back end CMS maintenance/support. Innovative and vigorous thinking taking advantage of digital trends/technical possibilities shaped by user needs is essential.
Latest start date
Wednesday 1 April 2020
Expected contract length
2 Years
South East England
Organisation the work is for
British Army
Budget range

About the work

Why the work is being done
The Army website is a critical part of the Army’s digital engagement with the Public. It must be supported to ensure up-time is maintained at 99.9% meaning any technical issues are resolved in a timely manner.
Additionally, it must be continuously developed and improved to better inform our audiences and put the users at the heart of communication efforts.
A copy of the SOR is available upon request from MOD Commercial (
Problem to be solved
Renewal of contract to provide support, maintenance and iterative development to the British Army website
The British Army will require a supplier that can deliver outcomes based on user needs and follow Government Service Standards.
Website will need to migrate from its existing hosting environment to a new environment by June 2020.
Iterative development and improvements will need to be in line with Government digital standards.
Ensure website continues to adhere to all aspects of Level AA standards.
Who the users are and what they need to do
Potential recruits, Family members, Veterans
Content stakeholders – Easily update their information on the website
Early market engagement
Any work that’s already been done
The current British Army website was launched in January 2018. Several rounds of iterative improvements to the front end and CMS have occurred since the launch
Existing team
Army – SO1 Digital Team Leader – Service Manager
Army – Digital Platform Manager– Service Manager
Current phase

Work setup

Address where the work will take place
It is expected most of the work can be conducted at the supplier’s premises by remote working. There may be the requirement to visit Army locations across the UK.
Working arrangements
The supplier will work closely with the Army Communications Digital Team who are based at Army HQ in Andover. Regular contact with Digital Team via regular telephone and email correspondence. The contractor will need to visit Army Headquarters at key points throughout the engagement. The cost of attending any meeting or performing tasks away from the contractors premises shall be borne by the future contractor.
The supplier will keep the service manager(s) updated on any change to milestones/issues in a timely manner and without prompting.
Security clearance
All work will be conducted at the OFFICIAL classification level. No security clearance is required as the project team will be escorted at all times when on MOD property.

Additional information

Additional terms and conditions
DEFCON 5J (Edn 18/11/16) Unique Identifiers
DEFCON 76 (Edn 12/06) Contractors on site
DEFCON 129J (Edn 18/11/16) Electronic business Delivery Form
DEFCON 513 (Edn 11/16) Value Added Tax
DEFCON 516 (Edn 04/12) Equality
DEFCON 518 (Edn 02/17) Transfer
DEFCON 531 (Edn 11/14) Disclosure of Information
DEFCON 534 (Edn 06/17) Subcontracting/Prompt Payment
DEFCON 537 (Edn 06/02) Rights of Third Parties
DEFCON 550 (Edn 02/14) Child Labour/Employment Law
DEFCON 566 (Edn 12/18) Change of control of contractor
DEFCON 642 (Edn 06/14) Progress meetings
DEFCON 658 (Edn 10/17) Cyber (if over Not Applicable)
DEFCON 694 (Edn 07/18) Accounting for Property of the Authority

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Must have proven/demonstrable experience using agile project management
  • Must have proven/demonstrable experience of managing responsive websites based on user needs
  • Gold or Certified Umbraco partner
  • Extensive and demonstrable knowledge in conducting on-going user research
  • Demonstration of delivering projects at speed with clearly identified KPI's deliverables and timescales
  • Demonstrable recent evidence of harvesting website performance data to transform into meaningful information to make informed decisions
  • Must have extensive/proven Technical knowledge of website hosting environments such as Amazon Web Services and Microsoft Azure
  • Have experience of assessing and mitigating security threats and privacy issues, including Cyber Essentials certification and GDPR
  • Understanding, experience and implementing website metric software such as Google Analytics
  • Demonstrable recent evidence of good planning, co-ordination, communication and project management skills
  • Must be able to deliver project in line with Government Digital Services Standards
Nice-to-have skills and experience
Have an understanding of working with the UK military

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • Relevant experience and expertise
  • Timescales
  • Team Structure
  • Value for money
  • Approach and methodology
  • Approach and solution meets organisations and user needs
  • Project plan
Cultural fit criteria
  • Demonstrate expertise and experience of working with public sector organisations.
  • Understanding of the British Army and how it operates.
Payment approach
Capped time and materials
Additional assessment methods
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Do you have a budget in mind ?
The Authority has a confirmed budget, but to ensure that we obtain Value for Money, we are not in a position to divulge any figures
2. Will the current incumbent supplier be invited and able to bid for this new contract?
Yes the incumbent supplier will be able to bid for this contract
3. Have any changes in your requirements in the last 2 years meant that the current supplier is unable to continue in their relationship?
We are un-sighted on whether any of the requirements mean that the incumbent cannot bid for this contract, we are duty bound to re-tender every two years to ensure we have the best possible contract and value for money for the Army.
4. Are you obliged to submit this as a recurring rolling framework agreement that renews every 24 months?
The Digital Outcomes and Specialist Framework only enables Call-Off Contracts to be placed for a 2-year duration (with possible 6-month extension).  We have to adhere to Crown Commercial Service guidelines
5. What is the website currently hosted on?
The website is hosted on virtual servers within the MOD Joint Server Farm
6. Do you want to move your hosting to Azure or Amazon Web Services
We currently believe that Azure is a better fit for us and this would be in the pre agreed MOD Cloud environment.
7. By moving to Azure, would you want to move to Umbraco Cloud or your own Azure environment
We currently believe that Azure is a better fit for us and this would be in the pre agreed MOD Cloud environment.
8. How many content editors are there and is there a process (or training) in place to ensure that content added via the CMS is in line with AA standards
There are around 40 editors. Training for new editors is run in house. Though all new projects that amend the current CMS offering need to be reflected in the training manual
9. If we are successful in going to pitch, will you be able to provide us with any of your existing user research / personas
Yes, All information will be provided to successful invitees.
10. Can you please confirm the nature of the “website migration” project?
Once a supplier has been appointed, we will work with them on the projects that are to be run for iterative development.
11. Is this just a "lift and shift” – i.e. the exact same website is running, just on different infrastructure – or is there any expectation of iterative development / update
One of these projects will be a project to lift and shift to a different environment and then following this further projects will need to be completed to develop the site.
12. Do you require 24/7 hosting support to manage & monitor the site?
Currently hosting support is provided but once the migration has happened, it is unclear how much support would be needed in the new environment