Health and Safety Executive (HSE): Insight and Service Design (ISD) team

HSE/T3535 - Digital proposition research on Occupational Lung Disease (OLD) guidance

Incomplete applications

7
Incomplete applications
4 SME, 3 large

Completed applications

10
Completed applications
10 SME, 0 large
Important dates
Opportunity attribute name Opportunity attribute value
Published Tuesday 10 December 2019
Deadline for asking questions Tuesday 17 December 2019 at 11:59pm GMT
Closing date for applications Tuesday 24 December 2019 at 11:59pm GMT

Overview

Overview
Opportunity attribute name Opportunity attribute value
Summary of the work Primary research with (potential) users of OLD guidance to provide valuable insight on user need, enabling better decisions around developing HSE’s guidance content. This will provide a timely steer on the future role of the HSE website and demonstrate best practice in digital design.
Latest start date Monday 27 January 2020
Expected contract length 5 months, with the option to extend
Location No specific location, eg they can work remotely
Organisation the work is for Health and Safety Executive (HSE): Insight and Service Design (ISD) team
Budget range We expect to receive a range of proposals and options to fit the brief, with recommendations of approach based on the outcomes required. Our total budget expectation (excluding VAT) is £50,000. However we would also like contractors to provide a fully costed option for £30,000.
• Please break down the budget and provide clear costs, and where appropriate costed additional options.
• All expenses and costs must be clearly itemised, including travel and subsistence costs (e.g. to attend meetings), staff day rates and unit costs (e.g. cost per qualitative interview).

About the work

About the work
Opportunity attribute name Opportunity attribute value
Why the work is being done To develop exemplar HSE guidance, using OLD as a case study, as part of HSE’s website improvement programme. To commission primary qualitative research with (potential) users of OLD guidance to explore how and when its needed and accessed across all channels. Will result in a likely focus on digital guidance, including web, but would like to understand other guidance channels identified. After developing an understanding of user need, the research should generate ideas for and proposition test digital OLD guidance. Ideas should be judged in terms of potential benefit to users and HSE. Final outputs required March 2020.
Problem to be solved • HSE relies on its website to deliver regulatory functions and campaigns.
• HSE commercial strategy depends on having a website to generate and collect income.
• HSE has multiple distinct websites using differing technologies, branding, content management approaches and contractual agreements.
• Historic under investment in web-content management technologies has caused reliance on technologies that are out-of-date or unsupported and starting to fail.
• Content is duplicated and not reusable. Legacy content volume is high and presents a reputational risk.
• Website performance is deteriorating fast. Key issues impact search engine optimisation
• User research identified concerns with navigation and search functionality of content.

Required Outputs/ Deliverables
• A short research report suitable for publication, summarising the main research findings and recommendations.
• A pragmatic half day workshop for selected stakeholders, to consult on the findings, steer existing discovery activity and begin the development of recommended digital prototypes.
• A short video (approximately 7mins) to illustrate the research findings and recommendations. This will be used to bring the findings to life and stimulate discussion. It may include quotes, observation and feedback from research participants (who have consented to this), and examples of good practice guidance.
Who the users are and what they need to do As an employer or worker, I need to have an awareness and understanding of the risks of OLD, know how to and be able to control the risks to my employee’s/ my own health, and take responsibility for it.
Target audience of the research is: employers (duty holders) and possibly workers, in construction, woodworking, welding, and stone working in small and medium sized businesses. We suggest including people with a range of experience of using the HSE website, all with some responsibility for H&S (but not necessarily the H&S manager) and with varying degrees of knowledge about OLD.
Early market engagement SME qualitative research (2016/17) to understand extent to which HSE advice, guidance and communications currently meet SME needs and how HSE can make improvements to encourage use. The research revealed SMEs experience several challenges when they use the HSE website.
OLD qualitative research (2018/19). Key findings:
• Understanding and awareness of OLD varied by sectors and among employers, workers and contractors.
• Users wanted to be approached through channels they already used and knew. Information needs to be accessible, low cost or free.
• Potential for targeted OLD content for specific sectors.
• Workers wanted help with holding their employer to account, to be motivated to do something and for the risk to be kept salient. Messages need to be hard-hitting but not scary or patronising.
• Users need to assess control options, their costs, benefits and implications. They also need to source and implement appropriate control solutions. Suggestions included interactive reckoner tools, smart device apps and interactive tools
• There was a preference for simplicity, learning to be interactive and tailored (e.g. ‘to me as a welder’), use of visuals over text. Suggestions included believable and motivational statistics, descriptions, signs, case studies and videos.
Any work that’s already been done Key findings from CMS prototype user research:
• Users thought the site was useful but wanted a more personalised experience.
• They expected HSE and HSL sites to be more integrated
• They wanted information to be in plain English, with a friendlier tone
• Users suggested better use could be made of technology so content is tailored to interests of the user.
• Novice users wanted to know where to start and reassurance owing to the amount of information they had to take in
• While the site was respected, users expressed the opinion that it looked outdated/oldfashioned.
Existing team Working with HSE digital, communications, and ISD team. ISD provides HSE with an understanding of people and behaviours to develop targeted and more effective interventions. This includes anyone who contributes to the H&S system in GB. Typical activities include:
• Collating existing or undertaking new research (qualitative and quantitative)
• Translating data and evidence into targeted business insight
• Partnering colleagues to apply this insight to deliver enhanced processes, products, and communications
• Trialling new techniques and evaluating their effectiveness against business outcomes
Team members share a mix of skills and professions, including market research, social research, and behavioural science.
Current phase Discovery

Work setup

Work setup
Opportunity attribute name Opportunity attribute value
Address where the work will take place We expect the contractor to recruit their own research participants, preferably in a range of geographic locations, and complete around 25-35 qualitative interviews.
Working arrangements We expect an initial face to face briefing meeting (most likely at HSE HQ in Bootle or central London) with the contractor and main internal stakeholders followed by regular telephone meetings to discuss updates as fieldwork begins and progresses, and brief progress updates by phone or email on a weekly basis.
Security clearance

Additional information

Additional information
Opportunity attribute name Opportunity attribute value
Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Skills and experience
Opportunity attribute name Opportunity attribute value
Essential skills and experience Have experience of conducting qualitative research and online accompanied surfing, including recruitment of research participants, analysis and reporting of qualitative data.
Nice-to-have skills and experience
  • Experience of designing services associated with Health and Safety
  • Experience of testing and/ or designing guidance
  • Knowledge of Occupational Lung Disease (OLD)
  • Experience of designing services for users with low digital
  • Experience of designing services for users where English is not their first language

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How suppliers will be evaluated
Opportunity attribute name Opportunity attribute value
How many suppliers to evaluate 10
Proposal criteria
  • Demonstrate a clear understanding of the research requirements and propose a viable methodology for providing well-evidenced recommendations.
  • Include the approach to the recruitment of research participants, how the research will be conducted and, the analysis and reporting of qualitative data.
  • Track record and technical capability to carry out the work
  • Named resource, specify who will be responsible for delivering this project and provide details for each named person, including their skills, experience and anticipated involvement in the project
  • Clear resource plan and confidence on time delivery
  • Clear cost breakdowns for both £50,000 and £30,000 limits
  • Whether any part of the project will be subcontracted and if so to whom
  • Short biographies of all team members that will work on the project.
Cultural fit criteria Commitment to collaborative working
Payment approach Fixed price
Additional assessment methods
Evaluation weighting

Technical competence

75%

Cultural fit

5%

Price

20%

Questions asked by suppliers

Questions asked by suppliers
Supplier question Buyer answer
1. What are your expected outputs?
For example, do you anticipate the supplier reporting findings regularly, and the existing team to take these forward, or do you anticipate the supplier providing a detailed report at the end of the period with detailed findings?
The commissioning team within HSE (Insight and Service Design) will want a close relationship with the provider throughout set-up and design of this work, with regular updates and the opportunity to shift and enhance focus, etc. through the life of the project. Although interim findings will be helpful as a part of that ongoing relationship, we would like a compelling and succinct report of findings at the end of fieldwork, which will enable and shape our future web development.
2. Can you confirm the deadline for the end of this project? It says for expected contract length: '5 months, with the option to extend'. And later it says: 'Final outputs required March 2020'. We can confirm that the outputs from this work will be required for March 2020. The option to extend is intended to enable any follow-up activity which may be required, but does not represent any commitment whatsoever at this stage.
3. Will you be following the DOS guidelines when it comes to skills/experience examples by only wanting/allowing one example per skill/experience 100 words? Or will you want/except more than one example per skill/experience 100 words. We are willing to accept single or multiple examples per skill or experience.
4. Please state the marks associated with each of the Proposal sub-criteria. The response is in 2 parts, part 1 below. Please note some requirements have been combined for scoring purposes. The maximum number of marks available is at the end of each requirement.

1. Demonstrate a clear understanding of the research requirements and propose a viable methodology for providing well-evidenced recommendations. This should include the approach to the recruitment of research participants, how the research will be conducted and, the analysis and reporting of qualitative data. - Marks 25

2. Track record and technical capability to carry out the work. - Marks 22

Part 2 to follow...
5. Please state the marks associated with each of the Proposal sub-criteria. Part 2 of response below:-

3. Named resource and commitment to collaborative working. Please specify who will be responsible for delivering this project and provide details for each named person, including their skills and experience and anticipated involvement in the project. Please provide short biographies of all team members that will work on the project. - Marks 15

4. Clear resource plan and confidence on time delivery. - Marks 13

Criteria not included will not be included in the mark scheme.
6. The brief mentions potential users of guidance as employers (duty holders) and possibly workers, in construction, woodworking, welding, and stone working in small and medium sized businesses. HSE documents also reference aiming for significant improvements in preventing and controlling exposure to potential OLD causal agents in manufacturing, quarries, mines, waste and recycling, and agriculture. Are these sectors also likely to be in scope for this project? The brief at this stage is focussed on construction, woodworking, welding, and stone working in small and medium sized businesses. Whilst the other sectors referred to are also areas of HSE interest in terms of OLD risk, those sectors are smaller and/or harder to reach and are therefore not within the immediate scope of this work. Additionally, we intend to use learnings from this work as an exemplar for other content development, focussing on the sectors within the brief gives greater representation across a broad range of topic areas.
7. What is the timetable for shortlisting of suppliers, distribution of the RFQ, submission of proposals and contract award? We are expecting to be able to shortlist suppliers on 6th & 7th of January and hope to be able to respond very quickly after this.

Suppliers taken forward will then be required to provide a short summary, costed proposal by 10th January.

There will be a supplier presentation day on 16th January, at our central London offices, for the shortlisted suppliers. The sessions are likely to be a maximum of 30 minutes long. More details will follow w/c 6th January.

A decision should be made by 17th Jan, a full proposal will be requested from the successful bidder.