This opportunity is closed for applications

The deadline was Friday 15 November 2019
South London and Maudsley NHS Foundation Trust

South London and Maudsley NHS Foundation Trust - website redevelopment project

30 Incomplete applications

27 SME, 3 large

17 Completed applications

17 SME, 0 large

Important dates

Friday 1 November 2019
Deadline for asking questions
Friday 8 November 2019 at 11:59pm GMT
Closing date for applications
Friday 15 November 2019 at 11:59pm GMT


Summary of the work
Redevelopment and merging of the trust's two main websites – local and national – and providing scope for future microsite development. Project to include: full user-engagement discovery work, co-design, build and implementation. In addition, we are looking for 3 years hosting, maintenance and support.
Latest start date
Saturday 1 February 2020
Expected contract length
Hosting and maintenace contract for 2 years + 1 from go-live.
Organisation the work is for
South London and Maudsley NHS Foundation Trust
Budget range
£80-90k – to include delivery of all the requirements of the initial site development, project managemnet, training and microsite templating (capital), followed by hosting, maintenance and support (revenue), with a total contract duration of three years.

About the work

Why the work is being done
Our website needs to reflect our reputation and established brand. Patient focus is essential, with the opportunity to empower people with the tools they need to access our services. A site with an emphasis on outcomes and quality for patients is important; it will be led by clearly defined user journeys for our audiences, helping people find relevant content quickly and easily. The project will involve merging technology on two existing websites into one new site. This will be the first step in migrating in a wider web estate.
Problem to be solved
Due to lack of investment our current website uses old technology, limiting innovation, functionality and resilience. We require a future-proofed solution that allows for growth and innovation, and accommodates aspects of existing functionality. Given the limitations of our current offer, trust has amassed 25+ microsites with mixed governance. This makes consistent content control, hosting, security and maintenance very difficult to manage. Our mid-to-long-term ambition (beyond scope of initial project) is to consolidate our entire web estate. We therefore require a CMS that can create and manage microsites with enough flexibility to meet the needs of a wide variety of specification.
Who the users are and what they need to do
We’re a complex organisation seen as many different things by different user groups. The key to the success of this project is enabling the right people to find the right information. Our priority will always be to our patients (divided into three main areas of children and adolescents, adults and older adults) but we’re also a ‘go to’ for many other organisations including local authority partners, researchers and academics. We’re also marketing our services nationally and internationally so a key audience is ‘new business’ and helping people to discover and access our services.
Early market engagement
We have had some initial contact with providers of other NHS trust websites
Any work that’s already been done
Limited gathering of documentation and early discussion about proposed goverance.
Existing team
Supplier's main contacts will be the Digital Communications Manger and Head of Communications. The website content is managed by the Digital Communications Manager with support from a small Communications team. The Digital Services department provide low level technical and security support, including hosting. (Technical maintenance provided by current supplier.)
Current phase
Not started

Work setup

Address where the work will take place
South London and Maudsly NHS Foundation Trust, Maudsley Hospital, Denmark Hill, Camberwell, London SE5 8AZ.
Working arrangements
Mainly off-site, with visits to our offices as required by the project.
Security clearance
Not required

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Significant, demonstrable experience in full life-cycle of the development of large, public-facing, responsive websites
  • Full service digital agency with a full range of roles including design, IA, UX, technical, content strategy, project management, analytics, SEO
  • Experience running UX design workshops to understand needs, agile user testing, to make sure the site meets the needs established at UX and design stage
  • Evidence providing a 24-hour support service, including service desk, account manager function and examples of long-term (3+ years) relationships with clients
  • Expert SEO skills and ability to advise on best practice, particularly around new search technologies
  • Excellent knowledge of the cms market with a client-centred approach to CMS selection
  • Ability to deliver high quality but low technical maintenance websites
  • Delivering effective training on the use of CMS training for different levels of publishers, initially for superuser and advanced publishers
  • Evidence designing websites that support digital inclusion and content types that optimise engagement
  • Demonstrate effective options for integration with other websites and systems, including payment platforms, recruitment sites, SharePoint intranet pages
  • Ability to create template microsites within the same domain that require light touch support dedicated, unique full microsites with high levels of customisation, separate domains, all within same CMS
  • Compliance with government’s accessibility standards for public sector websites, WCAG 2.1 AA (without compromising design quality) GDPR and other EU regulations
  • Setting up and optimising sites for continued improvement using Google Analytics, Tag Manager incorporation, including out of box modules and advanced functionality (event tracking, search analysis, dashboard)
  • Fully supported hosting environment signed up to the 'Data Security and Protection toolkit', formal registration reference
  • Iso27001 accreditation, including subcontracted hosting provider
  • Demonstrate strong security checking for staff working with trust information and data
  • Demonstrate process for keeping application components up to date
  • Demonstrate recent pen test for systems as they relate CMS and security products that monitor real time cyber-attacks, demonstrating example security incident management plan
Nice-to-have skills and experience
  • Can provide options for translation
  • Can explore options for personalisation and user authentication
  • Can include integration of heat mapping analysis tools
  • An option to explore advertising to create revenue
  • Expertise in the use of websites and digital channels to support recruitment

How suppliers will be evaluated

All suppliers will be asked to provide a written proposal.

How many suppliers to evaluate
Proposal criteria
  • How the approach meets our needs and those of our users
  • Previous experience of similar projects
  • Previous experience of working with NHS or public sector organisations
  • Team structure, roles and responsibilities, knowledge and experience
  • Costs and value for money
  • Proposed timescales and indicative project plan
  • Project management approach/methodology, including management of risks
  • Hosting, maintenance and support arrangements
Cultural fit criteria
  • We are looking to appoint a partner company that can demonstrate to us that they are thinking about our future
  • Will need the expertise and experience to understand emerging technology that will make a difference to our user
  • While we want to be a leader in NHS technology, we also want to make sure we are only taking advantage of technology that adds true value
  • Works as a team with our organisation and other suppliers where necessary
  • Ready to challenge the status quo
  • Champions equality, diversity and digital inclusion
  • Is innovative and forward thinking
  • Shares knowledge and experience with clients
  • Provides honest and expert feedback
  • Uses innovative, cost effective techniques to engage website users
  • Takes responsibility for the quality of their work
  • Transparent and collaborative when making decisions
  • Works well with clients of varying technical expertise
  • Able to demonstrate the value of their approach and understands the value of data and analytics
Payment approach
Capped time and materials
Additional assessment methods
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Is the budget per annum or for 3 years?
The listed budget is for the project (including discovery, design, build and training) and first year of hosting and maintenance.

Budget for years 2 and 3 of hosting and maintenance will be additional – up to £10k per year.

There may be additional budget available for further developments, including microsites.
2. Do you have any existing team who would also work on this assignment?
There will be a project team including members of the trust’s communications team, supporting teams and potentially additional resource.

The full project team is yet to be determined. Principally the supplier will be working with and reporting to the Digital Communications Manager and the Director of Communications.
3. How many people do you expect to be working on this assignment?
Internally that is yet to be fully determined, though we expect there will be a core project team led by the Digital Communications Manager and the Director of Communications.

From supplier end we expect this to be worked out between us and the supplier once they are appointed.
4. Is there a better budget available?
The budget is a maximum of £90k for the initial project and first year’s maintenance and hosting.

There will be a revenue budget of up to £10k per year for years 2 and 3 hosting and maintenance.

Additional funding may become available for large scale further developments, including microsites.
5. What are the timescales for project delivery?
We expect go-live up to 12 months following supplier appointment. The timescales for each stage of the project will be worked out in partnership with the supplier once there are appointed.
6. Is the budget figure provided inclusive or exclusive of VAT?
Is the budget figure provided inclusive or exclusive of VAT?
7. Does the available budget include or exclude VAT?
8. What are the main aspects of existing functionality that should be accommodated on the new platform?
Some examples include directories (including services and personnel); clear homepage calls to action; contact forms; document management; iFrame capability; payment solution. However, this will largely depend on the outcomes of discovery.
9. Does the team have any preference for the new technology platform?
We are willing to consider any platform or CMS at this stage. We expect suppliers to understand the platform/CMS market and recommend the best product that meets our specifications.
10. • Do you have a preferred platform or CMS? Are there any CMS platforms you would NOT consider?
We are willing to consider any platform or CMS at this stage. We expect suppliers to understand the platform/CMS market and recommend the best product that meets our specifications.
11. Does the existing team have any preference for the project methodology used? I.e. agile, PRINCE2.
We are open to the way the project is delivered and this will be discussed and agreed at a later stage. As a project team we have experience in both PRINCE2 and agile.
12. What are the main aspects of existing functionality that should be accommodated on the new platform?
Some examples include directories (including services and personnel); clear homepage calls to action; contact forms; document management; iFrame capability; payment solution. However, this will largely depend on the outcomes of discovery.
13. Our subcontracted hosting provider is Iso27001 accredited, is it essential that we as the development partner have this also?
We require our hosting providers to be ISO27001 accredited. It is preferred rather than essential for our development partner but we will need to do further due diligence at later stages to understand how you operate.