Department for Education

Social media review

Incomplete applications

32
Incomplete applications
28 SME, 4 large

Completed applications

24
Completed applications
21 SME, 3 large
Important dates
Opportunity attribute name Opportunity attribute value
Published Friday 11 October 2019
Deadline for asking questions Friday 18 October 2019 at 11:59pm GMT
Closing date for applications Friday 25 October 2019 at 11:59pm GMT

Overview

Overview
Opportunity attribute name Opportunity attribute value
Summary of the work Review of DfE social media channels including how we can reduce call/email volume to our public correspondence unit.
Latest start date Friday 25 October 2019
Expected contract length Work to be completed by early December
Location No specific location, eg they can work remotely
Organisation the work is for Department for Education
Budget range

About the work

About the work
Opportunity attribute name Opportunity attribute value
Why the work is being done We require an in depth review of our owned social media channels and recommendations to help improve our engagement with DfE audiences.

We see this project broken down into 3 elements

1) In-depth analytical review of all DfE social media channels – incl. Twitter, LinkedIN, Instagram and Facebook – looking at content performance, user profiles, and engagement;
AND
workshops with teams to review current approach to content planning and development.

2) Strategic recommendations for:
*each social channel, looking at how we can engage directly and regularly in a strategic and targeted way with specific audiences like parents; teachers; businesses, young people and other key groups
*ways to reduce the volumes of calls/emails to public enquiry unit through more effective use of social media
* ways to amplify our key campaigns in a more systematic way – building inhouse social media and digital engagement into the campaign process.

3) If necessary, we are keen to have some bespoke training to support comms directorate development

This review needs to be completed by end of November with a kick off meeting in w/c 21st October
Problem to be solved To help make our social media channels more effective with targeted audiences and reduce the volume of correspondence/calls to public enquiry unit.
Who the users are and what they need to do Mixed - comms user needs.

DfE needs to effectively reach parents, teachers, members of the general public, school sector via our social media channels to help them understand government messages.
Early market engagement
Any work that’s already been done
Existing team Communications Directorate officials - including Digital Comms, Social Media Team, Strategic Comms and Campaigns and Senior Leaders.
Current phase Not applicable

Work setup

Work setup
Opportunity attribute name Opportunity attribute value
Address where the work will take place Interviews and workshops will take place in London
Working arrangements To be agreed
Security clearance To be agreed

Additional information

Additional information
Opportunity attribute name Opportunity attribute value
Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Skills and experience
Opportunity attribute name Opportunity attribute value
Essential skills and experience
  • Experience of leading in-depth analytical review of social media channels – incl. Twitter, LinkedIN, Instagram and Facebook – looking at content performance, and engagement.
  • Experience of running workshops with teams to review content planning and development.
  • Experience of making strategic recommendations to improve social media channels and reach targeted audiences
  • Experience of helping organisations reduce the volume of calls/correspondence through effective use of social media
  • Experience of delivering bespoke training to help build inhouse social media and digital engagement into the campaign process.
Nice-to-have skills and experience

How suppliers will be evaluated

How suppliers will be evaluated
Opportunity attribute name Opportunity attribute value
How many suppliers to evaluate 3
Proposal criteria
  • Tech solution/Experience to deliver in-depth analytical review
  • Approach and methodology
  • Value for money
Cultural fit criteria Knoweldge and experience of working with government communications teams
Payment approach Fixed price
Additional assessment methods
  • Work history
  • Presentation
Evaluation weighting

Technical competence

60%

Cultural fit

20%

Price

20%

Questions asked by suppliers

Questions asked by suppliers
Supplier question Buyer answer
1. Is there a budget range set? Apologies this information did not appear - the budget range is £20,000 to £30,000
2. Is there a current incumbent? The current social media team is internal - no agency has been involved.
3. Your requirements state "This review needs to be completed by end of November with a kick off meeting in w/c 21st October"
Since applications will not close until 25th October please can you tell us what your revised realistic timescale for this work would be. Will you still aim to complete by end of November?
The new timeframe is:

Assessment w/c 28th October
Shortlisted candidate presentation Friday 8th November
Kick off meeting 14th/15th November
Completion of project by mid December
4. There is a kick-off meeting on 21st October but this opportunity doesn't close until 25th October. What is the correct date for the work to start? The new timeframe is:

Assessment w/c 28th October
Shortlisted candidate presentation Friday 8th November
Kick off meeting 14th/15th November
Completion of project by mid December
5. Could you please outline the timeline of additional assessment methods, following shortlisting? Assessment w/c 28th October
Shortlisted candidate presentation Friday 8th November
6. The opportunity says there is a QA session is scheduled to take place this Friday 18, but does not list a time. Could you please provide the time and joining details for this session? 12.30-1.30pm Friday 18th October

Conference call number 0203 3215238

ID 906787360#
7. How many staff members will attend training sessions?
How many days of training are required?
Will staff attending these sessions have varying levels of social media experience?
The amount of training will depend upon the results of the review.

The staff attending the training will have different skills levels and experience of social media.

The number of staff needing to be trained should be no more than 10.
8. Can you tell us more about the analytics side? Eg do you require setting up analytics for conversions? We currently use native analytics for Twitter, Facebook, Instagram, LinkedIN. We also use iconosphere and Brandwatch.

As part of the review we will discuss broader analytical needs.
9. Are you able to share the outcome of the Q&A session this morning please, and any slides used? There were no slides.
We briefly talked through the project as per the brief and answered questions from several suppliers.
Questions touched on timings, analytics and training requirements.