Awarded to Cyber-Duck

Start date: Monday 4 November 2019
Value: £1,200,000
Company size: SME
College of Policing Ltd

Transition of websites into a new single solution

18 Incomplete applications

15 SME, 3 large

34 Completed applications

30 SME, 4 large

Important dates

Friday 6 September 2019
Deadline for asking questions
Friday 13 September 2019 at 11:59pm GMT
Closing date for applications
Friday 20 September 2019 at 11:59pm GMT


Summary of the work
We require an experienced supplier service design and digital development partner who can meet our requirements and work with us to deliver this project on time and within budget and to GDS Service Standards. Work includes content design, UX design, user research and site development.
Latest start date
Monday 18 November 2019
Expected contract length
18 months – 2 years
Organisation the work is for
College of Policing Ltd
Budget range
We can spend between £600,000 to £1,200,000 on this project. Please note that this value includes support and maintenance and ongoing development and enhancement work over the life of the contract.

About the work

Why the work is being done
To build a user friendly College website to improve accessibility and ease of use to deliver our online services through a single interface for everyone in, and linked to policing. Our brand identity across external facing College sites needs to be consistent together with a uniform design and style to deliver a professional service. Our College sites need to be modernised and utilise modern technology to reduce the overheads of maintaining legacy systems.

We need to have a MVP ready for March 2020 although we will continue to iteratively develop the site throughout 2020 and beyond.
Problem to be solved
The main site for the College is hard to navigate and understand. We want to:
•Improve accessibility to College information and services
•Improve website accessibility by meeting WCAG 2.1 guidelines
•Provide Enterprise Search Functionality (optional work that may not proceed through this contract)
•Have a consistent brand identity and look and feel
•Query completion based on user behaviours and past queries
•Access a rich knowledge base
•Reduce duplication of content
•Encourage re-use of College sites
•Provide better customer service
•Boost productivity by removing wasted time trawling through sites
•Improve decision making
•Increase user satisfaction
•Improve user experience
•Improve College reputation
Who the users are and what they need to do
Member of the public - I need to know how to contact the police so that I can report a crime.
Member of the public - I need to know how to join the police so I can get a job.
Police Officer - I need to learn about training and development opportunities so that I can get promoted.
Content author - I need to be able to quickly and easily update content on the website so that it's relevant and up to date for our users.
Early market engagement
Any work that’s already been done
• High level specification and project details
• Requirements workshops with internal stakeholders and Business representatives
• 15 key themes, 156 personas and 400 user stories collated and evaluated
• Website frontline user survey sent and responses assessed
• Mapped DTP themes to change programme workshops to ensure alignment
Existing team
The internal project team currently consists of Product Owner, Website Content designers, Project Manager, Digital Transformation Project Leads from Digital and MarComms, Business Analysts, Business Support, Application Specialists, Software Development Manager, Data Analyst and Test Manager.
Current phase

Work setup

Address where the work will take place
Most of the team are based at College of Policing, NCA Building, Old Queen Street, Westminster, London. The supplier will be expected to spend time at this location. The supplier should be able to travel to this site as and when necessary.For user research sessions, there will be a requirement to travel to other College of Policing sites in Ryton and Harrogate.
Working arrangements
Working largely off-site at supplier's location with meetings with the whole team. This is largely due to space restrictions at our office. We anticipate a mix of on-site and off-site working and would require the chosen agency to work within our London office for two to three days a week. We require a team who will fully integrate with our team, sharing their knowledge and insight; working in the open and demonstrating good agile product delivery practice.
Security clearance
Security cleared personal at NPPV1 or NPPV2 or CTC as required.

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • Strong evidence of experience of website content design and architecture against a complex structure with vast amounts of information.
  • A record of delivering digital products that bring multiple users, sites and functions into one web presence and solution
  • Experience of planning and managing a phased roll out of new website architecture and demonstrable experience of having developed a website from alpha to beta
  • Evidence of providing flexible digital products that can easily be updated and built upon – in terms of UX, UI, content and code – to accommodate evolving business requirements.
  • Demonstrable evidence of transforming websites through good design. (i.e. This project will require wireframes to be created and UX designs completed from user stories) Design skills must be exceptional.
  • Experience of facilitating user research sessions through an iterative process.
  • Experience of identifying best fit CMS, preferably open-source possible
  • Experience of developing and deploying Progressive Web Apps effectively using the CMS
  • Demonstrable experience of implementing sites that meet WCAG 2.1 AA guidelines
  • Evidence of a history of support and advice throughout projects on design, delivery and implementation
  • Experience of working with existing backend systems, DAM’s and CMS to deliver a website whilst also improving the processes
  • Evidence of innovation and creativity to modernise and transform websites to deliver a good user experience and build brand value, creating reliable and trusted sources of information
Nice-to-have skills and experience
Knowledge and experience of Enterprise Search / Federated Search into the CMS search to allow for an extensive search across structured and unstructured data sources with a single query.

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • Technical solution
  • Approach and methodology
  • Team structure
  • Risks, Dependencies and Mitigation
Cultural fit criteria
  • Demonstrate how you have worked collaboratively in a multi-disciplinary team with other organisations
  • Demonstrate how you have been successful in quickly joining a team and understanding user needs to maintain project momentum and continuity.
  • Demonstrate how you will work with our developers to deliver the code as a partnership – so our team fully understands all technical decisions
  • Demonstrate how you will work with the College to collaboratively and share your approach with the project team and wider user community to seek actionable feedback.
  • Demonstrate how you will work with our internal teams’ to deliver content and website designs
Payment approach
Fixed price
Assessment methods
  • Written proposal
  • Case study
  • Reference
  • Presentation
Evaluation weighting

Technical competence


Cultural fit




Questions asked by suppliers

1. Did you work with an external partner to complete the Discovery work? If so, who did you work with?
No external partner was engaged with for the discovery phase.
2. College of Policing have previously appointed supplier(s) to undertake the development of wireframes. 1) Are these projects related? and 2) How much of this previous work can be used on this project?
These projects are not related and therefore there is no work from the past projects that can be used.
3. Do you have an open source platform of choice?
Not at this stage. Based on requirements we will be asking the winning supplier for recommendations.
4. We note some sites/sub-sites are more recent than others, are they all in scope for redevelopment and are any already in the required style?
They are all in scope and they will all need to be redesigned that includes new College branding
5. Are there any technology assumptions, e.g. around hosting/platforms?
Hosting must be cloud and with platforms our preference is Open Source
6. Can you provide a list of websites that will be integrated into the new site please?
This is not the final list and is subject to change. We expect the main College site to be released first;
College Website -
Authorised Professional Practice -
What Works Centre -
Career Pathways -
Lead Beyond -
7. Is hosting required as part of the contract?
Hosting options are still under consideration but we would expect as a minimum the appointed supplier to provide hosting for a minimum of 12 months. The College of Policing will be reviewing its approach to hosting and whether we expect the appointed supplier to provide support for the remainder of the contract or not will be down to the outcome of our review.
8. We have had a few questions on Vetting so we hope this questions and answer clarifies all the of the questions we've had.

RE Security cleared personal at NPPV1 or NPPV2 or CTC as required. Can you confirm if clearance can be applied for after successfully tendering for the work, or will you only consider tenders from organisations which have the personnel who will be carrying out the work already security cleared?
We require clearance before the work commences as we are working to limited timelines. We may be able to take people through NPPV1 depending on the timescales.
9. Would it be possible to arrange a call with the project team to discuss the project in more detail?
Shortlisted suppliers will be invited to a bidders day were the College will deliver a presentation outlining further detail on the project and providing the opportunity for further clarification questions to be raised.
10. Could you share the following reports exported from GA for each website?
• Timescale for the reports: January to June 2019
• CSV format with top 5,000 rows
Please can the supplier who raised this question please provide clarification on it as the team were uncertain as to what is required in response to this?
11. You mentioned that some requirements had been created – are these both functional and non-functional?
Yes, both functional and non-functional have been specified
12. Do you have visibility of how much of the existing content across the sites will need to be migrated over to the new sites?
This will form part of the content design work but we expect majority of content will be rewritten
13. How would you see our content designers working alongside your internal content team for this project? Are you looking more for content strategy than content design?
Both ideally, we're currently in the process of building our content design team so we'll need support to start that should reduce over time. Our team will work closely with the supplier with the aim of taking over the future design work.
14. Do you have any in-house technical/development skills? If so, what tech stack does your team work with?
We have an internal software and web development team that would be involved in the project. In terms of open-source CMS solutions, we currently use WordPress.
15. Your assessment criteria stipulates that Suppliers will be required to submit a Written proposal, Case study, Reference and Presentation.
There doesn't seem to be anywhere to submit the above. Please can you help clarify when these will be required and how to submit them?
This is the shortlisting phase. Advise and guidance on the whole process and the information you are required to submit for the shortlisting stage can be found via this link;

The Written proposal, Case study, Reference and Presentation will be required from the Shortlisted suppliers who will be issued a full set of tender documentation upon successfully being shortlisted.
16. Your evaluation weighting stipulates Technical competence, Cultural fit and Price but we can't see where we can submit estimates or more detail on the above. Can you help clarify when and how this will be handled?
TThis is the shortlisting phase. Advise and guidance on the whole process and the information you are required to submit for the shortlisting stage can be found via this link;

The evaluation criteria applies to the tender stage. Shortlisted suppliers will be issued a full set of tender documentation upon successfully being shortlisted.
17. For question 12, you would like to have evidence of innovation and creativity to modernise and transform websites. Are you looking for more than one example for this response please?
Yes please. We would like to see creative transformation of a number of sites you have completed.
18. Are you able to provide more insight into the anticipated site traffic?
500k users per month or more once all sites have been rebuilt into the single site
19. Is it possible for you to provide more information about the number of potential integration points the consolidated site will have, e.g. CRM, number of external databases etc.?
There are no integration points at this stage as it is an external facing website.
20. The Summary of work states that the project should be delivered to GDS Service Standards; does this also include the look and feel of the final website, i.e. do you want the site to look like a website?
It has to meet GDS Service Standards but it does not need to look like
21. To help us define the content design, we would review how the current content is performing e.g. things like: how people navigate through the site, how long they spend on the site, what channels they come from (social, email etc), if certain content is more successful and if there are any particular key words driving traffic to the site organically from search engines such as Google.
Does this data exist? If so, would be able to review it now?
We high level analytics on the site that we will share once we have completed the shortlisting. Average users per day on APP is 2,831, College Website is 3,188, PDP is 309 and WWC is 336. However we do expect these numbers to increase with the new site.
22. Your response to question 17 (see line 22) infers that you would like links to the sites delivered; is this the case?
We would like to see live links to site you have delivered in your response.
23. Has any information architecture work been done? Will this be the supplier's responsibility to complete?
This will be the suppliers responsibility.
24. Is the cost of hosting included within the scope of the budget indicated?
Yes, the budget allocated includes hosting.