Awarded to CRD Research

Start date: Monday 30 September 2019
Value: £56,000
Company size: SME
HM Land Registry

User research participant recruitment, including for assisted digital and use of assistive tools

2 Incomplete applications

1 SME, 1 large

3 Completed applications

3 SME, 0 large

Important dates

Wednesday 17 July 2019
Deadline for asking questions
Wednesday 24 July 2019 at 11:59pm GMT
Closing date for applications
Wednesday 31 July 2019 at 11:59pm GMT


Summary of the work
User Research Participant Recruitment: including for assisted digital and use of assistive tools.
Research dates
September 2019 - August 2020 - unless extended
Organisation the work is for
HM Land Registry
Budget range

About the work

Early market engagement

About the research

Description of your participants
*General criteria for all participants* - Mix of genders - Over 18 years old (ideally a mix of ages) -Spread of socio-economic groups - 2/6 of people should be low confidence internet users on a computer - Ideally mix of ethnicity. There may be additional specific requirements depending on the project being undertaken by HM Land Registry, but due to the nature of our work our research will all be relating to land and property ownership and interests.
Assisted digital and accessibility requirements
Participants of digital skill level from high to very low. Assisted digital users who have limited digital capability i.e. low experience/skills/confidence/ability and/or motivation. This includes users getting assisted digital support from third parties. Ideally we expect to speak to two AD users per round of research. Participants with physical conditions affecting their upper body mobility e.g. RSI, arthritis; low vision; registered as blind; cognitive impairments such as dyslexia. (Number of each type will be specified in research brief). All users should use assistive tools to use online services on their devices, or otherwise modifying their set-up to access the Internet.
Research plan
For usability testing we will get users to perform up to 3 tasks, to see if users can continue journey unaided. We may also test on different devices. Research brief will be sent prior to testing. We will need users to take part in one-to-one or group interviews, which could be face-to-face or performed remotely. Purpose will be sent ahead of sessions and explained with participants at the time. Users should be made aware they will be undergoing research with HMLR, users should be coming with an open mind and not given too much information about the service being tested.
Research location
Research locations will vary to fit the requirement. Some research will take place in the GDS Building in London, various HMLR offices, users office and home.
Other research may be on location in England and Wales.
For this a research brief will be sent two/three weeks in advance to confirm location of research (i.e. GDS building, HMLR offices, users office, home visit research etc.)
Access restrictions at location
Names and times to be confirmed by agency at least a day or two days prior to the session so access passes to the building can be arranged. We will inform in research brief of any specific access restrictions to a location we have organised for research to be undertaken in.
Number of research rounds
Two/Three sessions per month from Sept 2019 to Aug 2020 with the option to extend until August 2021
Number of participants per round
Six Participants
How often research will happen
Two to three times a month or when the need arises, but two weeks notice will generally be given. If the supplier would be able to recruit participants within a shorter time period for quicker turnaround research projects, that would be of benefit.
Evening or weekend research

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate suppliers’ technical competence.

Essential skills and experience
  • have the ability to recruit users for remote usability testing (including briefing and checking)
  • have skills of recruiting users with disabilities/users who use assistive tools to go online.
  • have the ability to recruit users for face to face usability testing, interviews and focus groups
  • have the ability to recruit "Assisted Digital" participants within our user groups
  • have the ability to recruit users for field (on site workplace) interviews.
  • have the ability to reach participants in hard-to-reach senior decision-making roles in businesses in different locations of England and Wale
  • have the ability to manage and deliver incentives, if you deem necessary, for the recruit.
  • provide a single point of contact to work with Land Registry throughout the engagement
  • appoint a point of contact to reliably respond to communications by email or phone within 1 hour to 1 day (depending on the scenario).
  • once the brief is set up, be able to complete recruitment recruit ideally within a 1-2 week window.
  • arrange and manage participants, ensuring their attendance at the research.
Nice-to-have skills and experience
  • Ability to provide a research lab, set up for usability testing (Areas in England and Wales) - 5%
  • If recruiting for face-to-face interviews, the ability to provide a person to "meet & greet" participants at the research location and show them into the research sessions - 5%

How suppliers will be evaluated

How many suppliers to evaluate
Proposal criteria
  • Estimated timeframes for the work - 30%
  • Breakdown of recruitment costs and incentives - 20%
  • How they’ve identified risks and dependencies and offered approaches to manage them - 5%
  • Recruitment process - how buyer will be kept informed and provided with assurance that testing is taking place and notified early on if research might not be feasible - 5%
  • Ability to recruit Assisted digital users and users who use assistive technology to go online - 30%
Assessment methods
Written proposal
Evaluation weighting

Technical competence






Questions asked by suppliers

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